The Block's Alissa and Lysandra Fraser look to sell cult home and beauty brand al.ive for $25 million
The Block stars and interior designers Alisa and Lysandra Fraser are looking to sell their hugely successful skincare and cleaning brand al.ive.
Alisa and Lysandra became household names after winning The Block: Sky High in 2013 and then winning back-to-back in The Block: Fans vs Favourites in 2014.
Stream every episode ever of The Block for free on 9Now.
The twin sisters founded Alisa & Lysandra Interiors in 2014, and in 2020 they launched al.ive body and al.ive skin to offer quality high-end personal care products that also focused on aesthetic design for display.
Alisa and Lysandra's home and beauty brand al.ive has become a household brand worth millions. Instagram @alisa_lysandra
According to The Australian Financial Review, Alisa and Lysandra have mandated boutique advisory firm Lempreire Wells to run the sale.
It's reported the Fraser sisters are hoping to land $25 million from the sale.
The AFR reported the business is doing $30 million in sales and earning $4 million before interest, taxes, depreciation, and amortisation.
IN PICTURES: Behind the scenes as The Block 2026 filming kicks off
Focusing on high-end soaps, lotions and skin care, al.ive products are just as much about aesthetic as they are about function. Instagram / @alisa_lysandra
In May 2025, Alisa and Lysandra announced a change to al.ive that had been "years in the making" revealing they were adding home and baby care collections to their range.
al.ive became a cult beauty and home buy for customers, with the luxury brand selling online and in retailers around Australia including Myer and Bed Bath N' Table.
"The idea for the al.ive body range was born after Design Duo Alisa and Lysandra Fraser regularly struggled to source bathroom and kitchen styling products that complemented their finished projects, while also offering the product purity their clients expected," reads their website.
"They found the personal care market was saturated with brands that placed major emphasis on either design aesthetic or product purity, but rarely did one brand achieve both."
With luxury at the forefront, a best seller wash and lotion duo will set you back $89.
READ MORE: How Block judge Marty Fox grew his worth to $60 million
According to reports, the sisters are hoping to land a sale for $25 million. Instagram @alisa_lysandra
Alissa and Lysandra's Block journey
Alisa and Lysandra appeared on Season 7, The Block: Sky High, and proved they were serious competitors with their design skills.
The former police officers won the season and took home $295,000 profit from the auction, and a total $395,000 in total winnings (including the $100,000 prize money). During that season they won five Room Reveals – one of those was a perfect score.
The pair came back the following year for Season 8, The Block: Fans vs Favourites, where they only took out two Room Reveal wins. When it came to the auction, the sisters won a total of $616,000.
They returned to The Block in 2019, this time as All Stars lending a hand to the Blockheads, and were paired with Mitch and Mark for the week. The four definitely clashed early on, but eventually they found a way to work together and became close friends.
Stream every episode ever of The Block for free on 9Now.
FOLLOW US ON WHATSAPP HERE: Stay across all the latest news from your favourite shows via our WhatsApp channel. No comments, no algorithm and nobody can see your private details.
Most viewed in The Block
The Block 2026 Auction Day LIVE: Every moment as all five homes go under the hammer in Mount Eliza
The Block auction results in numbers: Here’s who won and exactly how much cash everyone made
‘Eat your words’: Block 2026 winners Courtney and Sev’s message to doubters who called them ‘crazy’ after $1.87 million win
The Block Auction Day 2026 Recap: Courtney and Sev make history with biggest-ever win, despite eleventh-hour curveball
