Exclusive: The Block's Ricky and Haydn reveal heartwarming story behind their iconic neon look as they launch exciting new project

EXCLUSIVE: It was hard to miss best mates Ricky and Haydn on The Block 2024, considering they were wearing their iconic neon outfits 95 per cent of the time.

Now, a month after they bagged $750,000 at Auction Day, Ricky and Haydn are spreading the fun by launching their own brand funfunfun where fans can get their hands on the boys' brightest pieces – starting with vintage '90s BALZAC baseball hats.

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While the hats are available for purchase, the boys' explained that the purpose of the project wasn't to make a profit, rather they think of the project as a "movement".

"We don't care if we make any money off it, basically we just want to bring some colour back into fashion. Let's flex some fun, dress how you feel and just have a laugh," Ricky and Haydn told 9Entertainment.

The boys have been decked out in retro hats, leggings and party shirts long before The Block but there's a heartwarming origin story to Ricky and Haydn's infamous look.

"We always used to wear bright leggings, arm bands and party shirts when we went to festivals and gigs, it just became a tradition but at one point people started stopping us to have a chat and to take photos," Ricky explained.

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"We started wearing our get up to the airport when we'd travel and then it just became what we actually feel most comfortable wearing. We like being bright, looking and feeling fun.

"The reaction was that we just made other people feel good, make them smile and it just made everyone else's time more enjoyable."

Haydn revealed that since sporting all different shades of pink, yellow and green on The Block, viewers have reached out to him with touching stories of their own.

"I had one person come up to me and say, 'My son was getting bullied because he likes to wear pink and since seeing you and Ricky on The Block his friends are rallying around him," he said.

"It's those sort of feel good stories I love to hear."

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Ricky and Haydn are just getting started and promised a whole lineup of limited-edition headbands, jackets and party shirts.

The mates said that the reasoning behind this movement is really to "bring smiles to faces".

As for more concrete business plans, the Blockheads teased they're working on a plan for something in the "renovation space but with a completely different spin".

WATCH: Adrian Portelli explains the reason he secretly snapped up all five Block houses

It's been a busy end-of-year for Ricky and Haydn who admit that they have hardly had a day off since their very successful Block Auction Day.

The boys are looking forward to spending Christmas together at Haydn's place with his wife Chelsea, daughter Tilly and another baby on the way.

Ricky is just as keen to have his new partner Erin join in on the festivities with the family and the couple are looking forward to their first overseas trip together.

Ricky and Haydn placed fourth at The Block 2024 Auction Day with a profit of $750,000 after House 3 sold for $2.7 million.

The 2024 Auction was a clean sweep for billionaire Adrian Portelli who bought all five Phillip Island homes and made every team a winner.

Stream every episode ever of The Block for free on 9Now.

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Stream every episode ever of The Block for free on 9Now.