Subway announces next move after cancelling loyalty program in Australia
Subway Australia has assured customers there is a new loyalty program in the works for budget-conscious customers.
This follows the closure of the sandwich chain's popular Subcard program which will end on August 31.
A spokesperson for Subway Australia has told nine.com.au they are "developing a new loyalty programme" for customers.
Subway Australia has assured customers there is a new loyalty program in the works. Subway
"Following a review of loyalty and gifting systems, the current Subcard programme will close on August 31, 2026 in Australia and New Zealand," they said.
"In its place, we're developing a new loyalty programme designed to offer guests greater value and recognition for their loyalty.
"In the meantime, guests can continue to earn Reward Dollars on purchases until June 30, 2026 and redeem any earned balance until August 31, 2026.
"Any valid unspent Gift Dollar balances as of August 31 will be honoured through the Subcard® programme via a refund of equivalent value."
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This follows the closure of the sandwich chain's popular Subcard program. Supplied
Subway customers were informed of the closure of the Subcard program via email. They were told that Rewards Dollars could only be collected until June 30 and redeemed by August 31.
Any unused Rewards Dollars would then expire.
Gift Dollars, Subway's gift card program, will also end on August 31, and can be used up to and including that date.
After 31 August 2026, Subway said it will provide a program and system for a refund of equivalent value of valid and unexpired Gift dollars as at August 31, 2026 (subject to terms and conditions).
Gift Dollars, Subway's gift card program, will also end on August 31. Getty Images for Subway
"Further information about this refund program will be provided by Subcard® over the next three months, before 30 July 2026," they stated on their website.
Subway has closed 200 locations in Australia and currently operates 1,255 stores nationwide.
This is understood to be part of the brand's strategy to optimise its locations, with a focus on high-performing areas.
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