Coles releases more M&S food products in supermarkets, but there's a catch

Following the massive success of icons like Percy Pig and Colin the Caterpillar, Coles is officially expanding its Marks & Spencer (M&S) range.

But before you rush to your nearest Coles supermarket, there is a small catch.

These new products are only available at Coles Local inner city stores, and some online customers, ahead of a national rollout later this year.

A Coles spokesperson has told nine.com.au: "We are excited to expand our range of M&S Food products, giving Coles customers even more access to iconic favourites from the UK retailer.

"From this week, a small selection of new sweet treats will be available to customers shopping online through Deliver More in Victoria and New South Wales, as well as in Coles Local stores nationally.

"The range joins the much-loved Percy Pig and Colin the Caterpillar confectionery products, which launched last year and were a real hit with customers.

"In June, new M&S Food products will roll out across 622 selected Coles supermarkets nationally, offering customers even more opportunities to enjoy premium international favourites as part of their weekly shop."

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These latest products include M&S Crunchy Cloud Pistachio & Shortbread, Biscuity Clouds in Almond or Malt, M&S Swiss Chocolates, M&S Milk Chocolate Honeycomb, and M&S chocolate blocks in a range of flavours.

Also added to the line up is M&S Mini Shortbread Fingers and Mini Oat Biscuits.

Coles launched its official partnership with M&S in November 2025 with an initial rollout of confectionery which quickly sold out at several locations.

"The iconic British lolly [the Percy Pig] will be joined with a line-up of other Percy Pig & Colin the Caterpillar lolly favourites," a Coles spokesperson said at the time.

"Coles customers will be able to shop the much-loved and M&S Percy Pig Fruit Gums 170g and M&S Colin the Caterpillar Fruit Sours 170g for $6 ($3.53 per 100g), alongside a sweet line up of other Percy and Colin favourites."

Coles stocked a range of flavours for each confectionery including Percy Pig Phizzy Pigtails, Percy Pig Piglets, Percy Pig Reversy Percy, Colin the Caterpillar Fruit Gums, Colin the Caterpillar Party Time, Colin the Caterpillar Cola Gums and Colin the Caterpillar Cherry Gums.

M&S Food is one of Britain's most loved food and grocery retailers, frequented by royals including the late Queen Elizabeth, the Princess of Wales and Princess Beatrice.

The brand sells many of Britain's most loved treats, including fun confectionery like Percy Pig and Collin the Caterpillar.

The confectionery was joined by M&S Luxury Gold Tea Bags, as well as limited-edition seasonal ranges including the viral sensation – The Original Very Moreish Munch Tin.

Many a British ex-pat has longed to be able to purchase their favourite M&S foods and treats down under, and share them far and wide.

Now they are simply spoiled for choice and no longer have to wait for family and friends to bring some of the delicious treats over during visits Down Under.

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