Frustrated Aussie fans of Percy Pigs hit with buying limits

Percy Pigs were never going to land on Australian supermarket shelves with a whimper. They were always going to hit big, with much drama.

Just days after the British delicacy officially arrived in Coles supermarkets thanks to a collaboration between makers Marks & Spencer (M&S) and the Australian supermarket giant, there have been reports of locations selling out of the much-loved product – and now, rumours of buying limits.

One fan reported to nine.com.au they were limited to eight packets of Percy Pigs during a recent attempted purchase.

We contacted Coles Australia and were told there were no official purchasing limits in stores.

However, when we tried to purchase items in the Percy Pigs and Colin the Caterpillar range online, we were limited to eight.

Our attempt to purchase more than eight packets on the Coles app and website resulted in a message that read: "You've reached the order limit. For business orders contact us."

Packets of Allens confectionary allowed for 12 packets to be purchased before buying limits are enforced on the Coles app and website.

READ MORE: 'Visionary' Australian chef dies aged 62 days after mother

READ MORE: Australia's best sausages of 2025 have been crowned

READ MORE: The perfect Christmas gift for the animal lover in your family

A visit to a local Coles location in Castle Hill in Sydney resulted in more than eight packets of Percy Pigs allowed in a single purchase, meaning these buying limits only appear to apply online.

We have since been told online purchase limits were put in place to ensure availability for Coles online customers and avoid disappointment.

Percy Pigs and Colin the Caterpillar treats arrived in Australia officially on November 19, as part of a range of M&S products.

They can be a little difficult to locate. Most shoppers head straight to the confectionary aisle to search for them, which is where you can usually find them, however they may also be featured in their own exclusive displays at the top or bottom of aisles.

The addition of the much-loved confectionary range in has proven to be the most successful confectionary launch in the supermarket's history, breaking sales records with 47,500 of Percy Pigs and Colin the Caterpillar sold on launch day.

This left fans disappointed and left to scour multiple locations to try and find them.

Coles in North Sydney in NSW was completely sold out, with only empty baskets left where unique displays had been set up.

"The launch of Marks & Spencer Food has been an absolute hit down under," a Coles spokesperson confirmed to nine.com.au.

"We've had an overwhelming response from our customers eager to get their hands on iconic British favourites Percy Pig and Colin the Caterpillar.

"The buzz in store and online has been incredible – Australians and Brits alike are embracing these beloved treats, which bring a touch of the UK to Aussie shelves.

"Our team is working hard to bring more Percy and Colin treats to our shelves, so customers can expect to see more stock arriving in the coming days."

The spokesperson also confirmed the M&S Food range being sold in Coles stores, including Percy Pigs and Colin the Caterpillar, are part of their permanent product range, and are not seasonal or limited-edition.

Coles is selling the full Percy Pigs range including Percy Pig Fruit Gums, Reversy Percy, Piglets and Phizzy Pigtails.

Colin the Caterpillar products available in Coles supermarkets include Cherry Gums, Fruit Sours, Fruit Gums, and Party Time.

Coles is also now selling M& Scottish Shortbread varieties and Luxury Gold Tea Bags, as well as limited-edition seasonal ranges including the viral sensation, The Original Very Moreish Munch Tin, which is set to sell over a million tins in the UK in the lead up to Christmas.

FOLLOW US ON WHATSAPP HERE: Stay across all the latest in celebrity, lifestyle and opinion via our WhatsApp channel. No comments, no algorithm and nobody can see your private details.