Australia's favourite cracker of 2025 has been revealed

Australia's favourite savoury cracker has been crowned, just in time for cheese board season.

It's Jatz that Aussies are choosing above all others.

Arnott's Australia tells nine.com.au Jatz is the most popular Arnott's cracker year-round, holding its number one spot in December, with Aussie shoppers buying 44 per cent more packs this month than its monthly average.

Arnott's Jatz costs $4 for a 225g pack, or you can get two for $6 this week at Coles.

Jatz ranks at number four in Arnott's list of top-selling biscuits, sweet and savoury, for 2025, with Tim Tam claiming the top spot, followed by Shapes Chicken Crimpy and Shapes Barbeque.

However, this popularity isn't evenly split across the country. Jatz is only the top choice of cracker in NSW, Qld, SA and WA. In Victoria, locals prefer Savoy, a cracker that is similar to Jatz with one key difference.

Savoy is made with golden syrup while Jatz uses malt.

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That Jatz vs Savoy divide emerged when Arnott's merged with Melbourne manufacturer Brockhoff Biscuits in the 1960s, acquiring the Savoy brand.

Arnott's decided to continue manufacturing the Savoy due to its popularity, and it remains Victoria's favourite over Jatz in 2025.

Jatz Gluten Free has also seen a 30 per cent increase in sales in December, reflecting the growing demand for gluten free options this festive season.

Arnott's first released Jatz Gluten Free in April 2024.

Other Arnott's crackers proving to be popular this month include Arnott's Gold range which features premium Oat Crackers, Seeded Crackers and Lightly Toasted Crackers, selling 65 per cent more in December than in other moths.

Arnott's Water Crackers are also a popular choice, particularly for cheese boards, with a 91 per cent increase in sales in December.

Then there's Arnott's Savoury Classics, including Cheds, Country Cheese and Sesame Wheat, which see a rise of around 25 per cent in December.

Arnott's Cheeseboard Cracker Assortment increases in sales in December, with a reported 150 per cent lift.

Ritz, by Nabisco in the US, are another popular choice for Aussie cheese boards over the festive season. These are a softer, more crumbly cracker than Jatz.

Ritz has been sold in Australia for the past 57 years and the company told nine.com.au there has been a 10 per cent increase in Ritz sales in Australia over the past year.

There are seven holes in each cracker, and Ritz are being used on cheeseboards, crumbled up as salad toppings or as dessert bases.

A 225g of Ritz typically costs $3.50, although they are selling for half price at Woolworths this week for $1.75.

While Arnott's outsells Ritz in Australia, worldwide, Ritz is ranked number one, with approximately half of all homes in the US estimated to have a packet in their pantries.

Aldi sells their own versions of Jatz and Ritz. Their version of Jatz are called Eton and sell for much less, just $1.49 for a 225g pack.

Their version of Ritz is called Topz and sells for $2.49 for a 227g pack.

Challenging traditional crackers like Jatz and Ritz are water crackers and rice crackers, as well as wafer crackers, all of which feature on cheeseboards across the country.

Aldi sells a unique rice cracker called Damora Brown Rice Multigrain Rice Crackers as well as Admiral's Quarters Original Water Crackers and Admiral Quarters Cracked Pepper Water Crackers.

Aldi's exclusive brands in this category include Damora, Snakers Market, Hillcrest and Portview.

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Australian-based cheese expert Valerie Henbest of Smelly Cheese Co. recommends no more than three cheeses per cheese board.

A similar number of different varieties of crackers per cheeseboard is also ideal in order to cater for all tastes this festive season.

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