Jaws on the floor as Victoria’s Secret Fantasy Bra makes a comeback - on Kylie Jenner
As if the Fantasy Bra’s comeback wasn’t enough of a surprise, Victoria’s Secret just pulled off a double whammy by having Kylie Jenner wear it down the runway.
In a Victoria’s Secret Fashion Show debut for the ages, the beauty mogul and reality star was given an honour usually reserved for the most famous Angels: modelling its multi-million-dollar showpiece.
The Fantasy Bra has made its long-awaited return to the Victoria’s Secret Fashion Show - on Kylie Jenner, no less. Getty
Jenner emerged in the glittering Fantasy Bra, designed by Jacob & Co. and worth a truly eye-watering $71.7 million ($USD50 million).
It’s the first time a Fantasy Bra has featured in the Victoria’s Secret Fashion Show since 2018 – the last iteration before the event’s five-year hiatus. It didn’t return with the comeback show in 2024 and was also missing in action last year.
Victoria’s Secret confirmed the bra’s return over the weekend, and to mark its grand return, the brand pulled out all the stops.
Go, Kylie, go! Getty
The design features 4410 natural diamonds surrounding a 75.54-carat radiant-cut Fancy Vivid yellow diamond – the stone alone is worth approximately $32 million.
(Suffice to say, not a bra you shove in the washing machine, no matter how good your garment bag is.)
It took 15 craftspeople more than 1000 hours to create the bra, and the finished product weighs just under 1.8kg
There were gasps as Jenner emerged on the runway, her inclusion in the show coming as a complete surprise.
Her sister Kendall has walked in three shows, but has not returned to the event since its comeback in 2024.
The Kylie Cosmetics founder had her very own cheer squad in the audience, with her boyfriend Timothee Chalamet and mum Kris Jenner looking proud as punch.
Kris Jenner and Timothee Chalamet looked thrilled as Jenner hit the runway. YouTube/VictoriasSecret
In wearing the Fantasy Bra, Jenner joins the ranks of Victoria’s Secret Angels including Miranda Kerr, Gisele Bündchen, Adriana Lima and Heidi Klum.
She certainly has bragging rights, with this year’s bra the most expensive to date.
The Fantasy Bra dates back to 1996, when Victoria’s Secret created a tradition of having one lucky Angel model a bespoke luxury bra encrusted with millions of dollars worth of gems and jewels during each show.
2018 was the last time we saw one grace the runway, with Elsa Hosk given the honour of wearing the Dream Angels Fantasy Bra.
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