Amazon's amazin us with two new furniture lines

Speculation is growing that Amazon's Australian launch is imminent. The retail behemoth is tipped for a November opening Down Under, bringing two-hour delivery and all the homewares you can shake a stick at to the eager masses.

While we wait on tenterhooks for the blessed day, we're consoling ourselves with the news that the site has launched not one, but two own-brand furniture ranges.

Covering off the crucial online-shopping demographics of millennials and mums, the two lines draw on the perennially popular modern farmhouse aesthetic (that's for the mums) and the most-loved trend of recent years, mid-century modern (that's for the millennials, and comes in at a cheaper price point).