Shopper's praise supermarket for implementing 'period products' signage

Customer's of a British supermarket have praised the store for changing the name of its "feminine hygiene" aisle to "period products."

The supermarket chain Asda updated the signage of the aisle in an effort to move away from the word "hygiene," which implies periods are unhygienic.

The changed wording is also more inclusive than "female hygiene" — for those who experience periods but don't identify as female.

Asda customer's took to Twitter to share their support for the decision to change the wording.

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One Twitter user shared a post writing: "Thank you and a massive Shout out to @asda for leading the way in changing the language around menstruation."

Adding, "#PeriodProducts #MenstrualProducts sanitary hygiene or feminine hygiene suggests menstrual products are for something dirty. Time to change the language. #SmashShame."

Another user wrote, "We're nearly there with accurately named period products at my local."

A spokesperson from Asda commented on the move writing, "We're proud to have made this change in our stores to better reflect shoppers' attitudes around period products."

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They continued, "These items are an essential part of the shop for so many, so this change in wording helps us move towards removing the stigma from periods and period products."

The supermarket giant also recently announced a move to reduce its pricing of the morning after pill to $20 (£9.89) in an effort to support those who need access to this medication.