Pip Edwards reveals the conversation she wants all women to have after going into perimenopause at 39

EXCLUSIVE: Pip Edwards doesn't do quiet transitions. As the fashion designer leans into our Zoom call, her cap says it all in bold, emblazoned letters: "MENOPAUSE IS HOT".

"I just noticed your hat!" I blurt out, struck by the defiance of it. "I love that."

"They've just left out the word 'f--king [hot],'" Edwards, 45, shoots back with a signature laugh, not missing a beat.

It's the perfect introduction to the new Pip: a woman who is trading activewear empires for a much more personal crusade – reproductive health advocacy.

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"This is getting quite a bit of traction," adds Edwards, as she prepares to tell nine.com.au about her perimenopause journey at 39.

Perimenopause happens just before menopause. Often women suffer menopause-like symptoms including hot flashes, hormone levels and fertility levels start declining, and periods become irregular.

It's said it typically takes place around 47, but it can also happen in your thirties.

Edwards wants to help others by telling her story and encouraging women to have conversations about their reproductive health.

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"Peri [perimenopause] was very short. It was like, straight into menopause pretty much," she says.

"I wasn't really aware of the impact of peri or menopause."

Edwards is a doting mother-of-one, to son Justice Maximus Single, 20, who she shares with her ex, Ksubi's Dan Single.

She candidly says she was "too late to freeze her eggs" in case she decided to have more children.

"I got robbed of a choice of fertility. I was too late to freeze my eggs. This is why this conversation is really important," she adds.

"When women make a choice to live a busy turbo life, put your career in front of all of this. You don't think about the flow on effects down the line and what impacts your body."

Edwards says she wants young women to have conversations about their reproductive health and bodies to make informed decisions for themselves.

"The holistic view of that was to get younger girls more in touch with their body so that they do have a choice and they're aware of choices they make that then could impact their future. It's really about the younger women having this conversation," she asserts.

"It was a grieving process for me, that I felt like I was robbed of some choices because of lack of information."

She says that often women suffer in silence with hormonal issues and reproductive health.

"Especially someone like me that puts on a brave face, puts on a mask, gets my armour on, get on with it. It f--king tough," she says.

"I want every woman to know that whatever they see on the exterior, there is a whole other story behind."

The Sydney-based fashion designer and creative director, who co-founded the sportswear brand P.E Nation, is announcing that she is now a shareholder in Aussie brand Biolae, which specialises in perimenopause health and care.

It was founded by Briella Brown and Maryalice Rosa.

"It's very exciting to be part of this journey that actually means something more than just talking about it," she tells nine.com.au.

"I'm a big advocate for women's reproductive health in general. I've been talking about it for a number of years. I've got my personal experience.

"But having this opportunity to really stand for something that is just more than a chat and obviously, initiating conversation is so important.

"That's a big step, but then also being part of a business that provides a real solution to the issues that we experience, there's a lot of integrity with that and I think that follow through shows how much I care about this space and other women."

"Everyone's in this longevity space. I've entered my proper wellness era," she says.

So what keeps Edwards so motivated and driven with her career?

"Alignment," she says.

"It's where I'm at now. It's really aligning with things that are true to how I live life, what really makes most to me, where the impact is, how I can pass on a lot of my experience.

"That's what motivates me. Alignment's so important. It feels good and it feels right and it's natural and it's authentic."

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