Coles to leave DoorDash in major shake up of on-demand grocery deliveries in Australia

Coles will no longer be available on DoorDash from the end of this month, in a major shake up of on-demand grocery deliveries in Australia.

The news comes hours after Woolworths announced its partnership with DoorDash which is scheduled to begin "soon".

A Coles spokesperson told nine.com.au: "While the expanded range of Coles products is available to order via Uber Eats from today, Uber Eats will become Coles' exclusive on-demand delivery partner from Friday 26 December 2025."

Under the expanded partnership, Uber will provide the "largest selection of groceries ever available on an on-demand delivery platform in Australia", the supermarket announced.

From this week, Aussie shoppers will be able to order up to 17,000 Coles items on Uber Eats. This reportedly marks a 50 per cent increase in Coles' Uber Eats range.

Hundreds of these grocery items will be available "at standard in-store retail prices, ensuring Coles customers can enjoy the same great value prices from home for the very first time".

This follows a report released by consumer group Choice in October that found Aussie shoppers are paying up to 40 per cent more for groceries by ordering via delivery apps.

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Choice's investigation found individual items were on average 11 per cent more expensive when purchased via a food delivery app, but some items were as much as 42 per cent more.

They found adding delivery app charges alongside the product prices increased the total order cost by up to 39 per cent.

DoorDash currently offers grocery deliveries from Coles, Aldi, Costco and IGA. As of the end of December this will change to Woolworths, Aldi, Costco and IGA.

Uber Eats currently offers groceries from Coles, Woolworths and IGA. At the end of December this will change to Coles and IGA.

This game of on-demand 'swapsies' could be part of Coles and Woolworth's latest attempts to increase up their slice of the consumer pie.

Both retailers revealed in their latest quarterly results in increase in "cross shopping" by customers, which sees consumers visiting both Coles and Woolworths to complete their grocery shopping needs.

Rather than trying to be Australian shopper's single source of groceries, Aldi has instead focused on its "Visit Aldi First" campaign, encouraging shoppers to make the discount retailer the first port of call each week before completing their grocery needs at Coles or Woolworths.

According to the Australian Competition and Consumer Commission (ACCC) Woolworths holds approximately 38 per cent of the market, Coles has 29 per cent and Aldi accounts for nine per cent.

That means Coles and Woolworths account for a massive two-thirds of grocery sales in Australia.

Metcash (IGA) holds seven per cent of the market and independent retailers make up the rest.

Both Coles and Woolworths have significantly improved their ecommerce offerings in 2025, with an increase in customers shopping via their apps and websites and choosing faster delivery options.

Coles launched a '90-Min Rapid Delivery' via its 'Click & Collect' grocery pick up service and faster delivery options via "trusted partners" when orders are placed on their app or website.

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Woolworths owns and operates MilkRun, and has also improved its ecommerce offerings which now include 'Delivery Now', providing customers with a full grocery shop delivered in under two hours from over 700 stores.

Customers can also pick up online orders from the 'Direct to Boot' locations in under 60 minutes.

Jonathan Torr, Coles Executive General Manager eCommerce said: "Just over two and a half years since Coles and Uber Eats launched their national grocery delivery partnership, we're excited to make it even easier for Australians to order more of the quality fresh produce, everyday essentials and products they love. It's another way we're helping our customers get what they need, wherever they need it, whether they're juggling busy schedules and family commitments, need a quick re-fill, or are hosting an event over the holiday season".

Lucas Groeneveld, Uber Eats Regional General Manager of Retail APAC, commented: "For many Australians, getting their Coles shop delivered through Uber Eats app is no longer an occasional convenience, it's part of the rhythm of everyday life.

"By enhancing our partnership with Coles, we are able to better service this demand. We've increased our collective investment to bring customers even more value, choice and the ease to get almost anything this festive season, and beyond".

Vice President APAC, DoorDash Simon Rossi said: "We're thrilled to welcome Woolworths to DoorDash. Woolworths is Australia's largest supermarket and their arrival soon on our platform reflects our commitment to expanding choice, convenience and value for customers.

"DoorDash provides the most broad and diverse grocery selections available on any third party delivery platform in the country - a huge win for Australian consumers who are looking for value and convenience. Consumer choice is at the heart of what we do at DoorDash, and with Woolworths joining our platform, we're more excited than ever to bring even more grocery selection to more households across the country," Vice President APAC Simon Rossi said.

"Customers continue to look for more fast and flexible options to fulfill their grocery needs, and we continue to invest in a range of On Demand options to meet customers where they are," said Woolworths Group Managing Director, eComX, Amitabh Mall.

"Partnering now with DoorDash allows us to add another convenient option that will leverage our extensive store network to reach more customers, more often, through platforms they already use every day," Woolworths Group Managing Director, eComX, Amitabh Mall."

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