Supermarket Sleuths: Why Coles customers have been quietly counting down until today

Today is the day Coles customers can unlock their 'Collect for Christmas' accumulated loyalty points and start redeeming them in time for Christmas.

Over $115 million in Flybuys points have been collected for this festive season which can be use in Coles supermarkets.

In 2025, over 825,000 Flybuys members chose to collect their points to spend over Christmas, an increase in 13 per cent since last year.

Coles customers will be able to redeem up to $400 worth of Flybuys points in a single shop.

Woolworths customers were able to unlock their 'Bank for Christmas' accumulated loyalty points from November 13.

Members with more than $100 in banked points need to unlock their points manually, while those with less than $100 will have their rewards automatically unlocked.

Points can be redeemed as $10 in savings on eligible shops in-store or online at Woolworths.

To date, over 40 percent of members have redeemed their rewards, cashing in over $28 million worth of 'Bank for Christmas' dollars that were unlocked last month.

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Coles Flybuys and Woolworths Everyday Rewards members who didn't choose to bank their points for the festive season can still save in the lead up to Christmas.

Coles members can access Bonus Points offers on certain products, as can Woolworths customers.

A total of 2,000 loyalty points at both supermarkets can be used to redeem $10 of in-store shops.

The best way to keep track of these sorts of offers is to check in with each supermarket's app.

Coles recently rolled out a number of changes to their app.

The major changes include sneak peeks of catalogues and specials, real-time Click & Collect order tracking and exclusive app-only offers and promos.

Also included in the update – the handy option to filter product searches to "multi buy", "half price" and "online only".

Customers are advised to create a shopping list using the "specials" to maximise their savings. Also delivery instructions have also moved to the "Review and pay" section.

"You can still tell the driver how to drop your order off, make your bagging choices, and more," customers have been told.

"Now look for it in the 'Review and pay' screen, just before you check out."

Changes also appear while shopping in the app, including the option to add certain items in with one tap, including the multiple units of products.

Woolworths and Everyday Rewards apps have also been updated to help customers save.

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There are also Everyday Rewards boosters to help customers earn Everyday Rewards points six times faster buy shopping for products they usually buy.

Woolworths is also running a Christmas Unwrapped daily giveaway which is 12 days of offers ahead of Christmas including giving away 100 million Everyday Rewards points.

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