Macca's customers fuming as 'secret' item sells out in 24 hours
A McDonald's Australia customer has discovered a little-known new feature within the MyMacca's app that essentially turns loyalty points into cold, hard cash.
The new update means that instead of just redeeming points for burgers or coffee, users can now swap their balance for retail gift cards.
But the catch? The cards sold out within 24 hours – but we're assured they will be back.
My Maccas App points can now be redeemed for gift cards. Nine
"Don't know if you've seen this. You can now cash in your Macca's points for ACTUAL money gift cards," the savvy shopper told nine.com.au.
"Not sure why they are 'sold out' though."
Sure enough, listed on their MyMacca's App is a series of gift cards including a $10 JB Hi-Fi gift card, a $10 Card.Gift Swap gift card and a $10 Visa gift card.
These can be redeemed for 3,000 points a piece.
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This Macca's customer had accumulated 6,414 points, would they could have used for two gift cards. Nine
This Macca's customer had accumulated 6,414 points, and could have redeemed two gift cards if they weren't already sold out.
A Macca's spokesperson told nine.com.au the gift cards are indeed a new feature on the My Macca's App, but all of them were snapped up "within 24 hours".
"McDonald's Australia has launched new ways for MyMacca's app customers to redeem their reward points, with the addition of digital gift cards across some of Australia's favourite online retailers," they said.
"The gift cards sold out within 24 hours, showing just how excited customers are about having more choice in how they use their points."
They said due to the overwhelming demand they are "looking forward to releasing more rewards with additional brands later this year".
"This offering comes during our Year of Value, which we launched in July 2025 and includes a 12‑month price promise on the $6.95 McSmart Meal and the Loose Change Menu, giving customers even more value and choice.
"MyMacca's app customers earn 100 points for every dollar spent on eligible purchases, unlocking great value and more personalised, convenient experiences – from birthday rewards and exclusive app‑only deals to redeeming points for food.
MyMacca's app customers earn 100 points for every dollar spent on eligible purchases. Getty
"We encourage customers to keep an eye on the MyMacca's app for future reward drops, new offers and upcoming surprises."
Fast food retailers in Australia have been pulling out all the stops to entice customers to use their app, including earning points to redeem menu items and plenty of opportunities to earn bonus points.
On the MyMacca's app, customers can earn bonuses as well as exclusive weekly deals, tailored offers, and birthday surprises.
KFC Australia has also been been heavily focused on promotion on app-only deals such as their recent $8 boxes, which can only be ordered via the app and their secret menu items, only available via the app.
Fast food apps in Australia have been pulling out all the stops to entice customers to use their apps. Nine
Hungry Jack's has also been focused on driving customers to their app, with exclusive in app features including 20 per cent off orders, a 'Shake & Win' game for daily prizes and a fifth free coffee via the app for loyal customers.
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