'Made our year': Major British food retailer confirms Australia news fans have waited years for
A major British food retailer is headed Down Under, sparking widespread excitement from expats who have been begging for the brand overseas.
Marks & Spencer Food confirmed a collaboration with Coles to sell M&S Food products, sharing the exciting news to their official Instagram page on Friday morning.
The brand, known for their iconic Percy Pig sweets and Colin the Caterpillar cakes, shared a video of the characters grabbing their passports and preparing to travel.
Marks & Spencer Food shared the message on their Instagram page on Friday. Instagram/Marks & Spencer
"We're coming Australia 19/11/2025. M&S Food," the words at the end of the video read, leaving food lovers beside themselves.
The caption of the video gave more details, telling fans: "The rumours are true... We're bringing the magic of M&S Food Down Under.
"From iconic treats to tasty must-haves, your M&S Food favourites are going long-haul – and something delicious is about to land."
Fans were in a complete frenzy over the announcement, with one writing: "Oh. My. God."
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This subsequent post may have solved the mystery. Nectorious Papi/Nine
"Omg finally! I have been waiting for the day M&S food is in Australia. I miss it so much!" another commented.
"I have been rationing Percy Pigs since my return in July. Excellent news," a third wrote, while a fourth said: "Yasssss you've made the year of every British expat with this news."
Are Percy Pigs available in Australia?
It's been confirmed that popular Marks & Spencer Food products including iconic Percy Pigs will soon be available at Coles from November 19.
Marks & Spencer has been contacted for comment. SOPA Images/LightRocket via Gett
So far in Australia, Marks & Spencer has only been available via David Jones which sells the brand's fashion and lingerie both in-store and online.
Their food items can only be accessed via online retailers like Britsuperstore or British Corner Shop, or Amazon and eBay, although the latter are not official channels.
We contacted Coles and they told us the following.
"The iconic British lolly [the Percy Pig] will be joined with a line-up of other Percy Pig & Colin the Caterpillar lolly favourites.
"Coles customers will be able to shop the much-loved and M&S Percy Pig Fruit Gums 170g and M&S Colin the Caterpillar Fruit Sours 170g for $6 ($3.53 per 100g), alongside a sweet line up of other Percy and Colin favourites."
Additional favourites will include Percy Pig Phizzy Pigtails, Percy Pig Piglets, Percy Pig Reversy Percy, Colin the Caterpillar Fruit Gums, Colin the Caterpillar Party Time, Colin the Caterpillar Cola Gums and Colin the Caterpillar Cherry Gums.
Percy Pigs cost $5.99 for a 150g pack when purchased via The Original Lolly Store, and are expected to cost this or less at Coles.
Is M&S food coming to Australia?
Coles will also be selling a range of Marks & Spencer classics including Scottish Shortbread varieties and Luxury Gold Tea Bags, as well as limited-edition seasonal ranges including the viral sensation, The Original Very Moreish Munch Tin, which is set to sell over a million tins in the UK in the lead up to Christmas.
Coles will also be selling a range of Marks & Spencer classics. Bloomberg via Getty Images
Marks & Spencer are yet to confirm if this is the full announcement, or if more will be announced in the coming days.
The brand sells many of Britain's most loved treats, including fun confectionary like Percy Pig and Collin the Caterpillar.
Coles confirmed the exciting news. 9Honey
"Percy and Colin aren't coming alone, with selected Coles stores ranging the classic M&S Scottish Shortbread varieties and Luxury Gold Tea Bags, as well as limited-edition seasonal ranges including the viral sensation – The Original Very Moreish Munch Tin – which is set to sell over a million tins in the UK in the lead up to Christmas"
Marks & Spencer Food is one of Britain's most loved food and grocery retailers, frequented by royals including the late Queen Elizabeth, the Princess of Wales as well as Princess Beatrice.
The brand sells many of Britain's most loved treats, including fun confectionary like Percy Pig and Collin the Caterpillar.
Percy Pig was created by Marks & Spencer in 1992. Marks & Spencer/Nine
What exactly is a Percy Pig?
Percy Pig was created by Marks & Spencer in 1992. It is a raspberry and strawberry gummy confectionary in the shape of a pig.
It's hard to explain just how popular and beloved Percy Pig confectionary is. Many a British expat will fight back tears at the mere mention of them.
Why is Colin the Caterpillar so popular?
Colin the Caterpillar is a popular British chocolate sponge cake, filled with buttercream and covered in milk chocolate. It is decorated with a face and feet made of white chocolate, and its body is covered with sugar-coated chocolate beans.
Colin the Caterpillar is a popular British chocolate sponge cake. Marks & Spencer/Nine
It was first released by Marks & Spencer Food in 1990 and quickly became a cultural icon and staple for children's and office birthday parties.
The Collin the Caterpillar range also offers a range of delicious sweets including chocolates and gummies.
What is the Aldi version of Percy Pigs and Colin the Caterpillar?
In July this year Aldi released their own version of Percy Pigs called Katja's Biggetjes, a soft gummy candy from a Dutch brand, which was sold for a limited time in Australian stores.
In July this year Aldi released their own version of Percy Pigs called Katja's Biggetjes. Facebook/Aldi Australia
They were described as "cherry flavoured pig-shaped" gummy, with even the biggest Percy Pig fans saying they can't taste the difference.
Sadly they were only available for a limited time only as part of Aldi's Special Buys range. They sold for $7.99 for a 500g bag.
Aldi Australia hasn't sold an version of Colin the Caterpillar, however they did temporarily sell one in the UK called Cuthbert the Caterpillar in 2021.
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But sweets are just the beginning of the deliciousness that Marks & Spencer Food brings. Marks & Spencer/Nine
But sweets are just the beginning of the deliciousness that Marks & Spencer Food brings. They also sell a range of British pantry favourites including spices and seasonings as well as drinks.
Any plans for an M&S store Down Under?
Not at this stage.
An M&S spokesperson has told nine.com.au: "We don't currently have any plans for a physical store or food website in Australia, but depending on the success of our food products being sold in Coles stores, this is something we may consider for future plans."
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