Supermarket shoppers scrambling to find popular snack for viral food trend

If you're having trouble locating single-serve tubs of Greek-style yoghurt at your local supermarket, you can blame the viral 'Japanese Cheesecake' food trend that is sweeping the globe.

All you need is a tub of yoghurt and biscuits, preferably Biscoff.

You simply place the biscuits in the yoghurt tub and leave it in the fridge for at least two hours. Ideally, you leave it overnight.

The biscuits become soft and gooey and the Biscoff flavour, or the flavour of whichever biscuit you use, spreads through the yoghurt and you are left with a velvety, delicious treat that many say resembles the souffle-like texture of a Japanese Cheesecake.

Japanese Cheesecake isn't very sweet, which is how this particular snack turns out if it is made using Greek-style yoghurt and no more than four to six Biscoff biscuits.

Some Aussie shoppers have reported they have been struggling to find single-serve Greek-style yoghurt tubs, although it can easily be made by portioning out yoghurt from a larger tub, or with other flavours of yoghurt.

Although it isn't unusual for 'health' products such as Greek-style yoghurt to spike in sales at the beginning of the year thanks to New Year health kicks.

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Traditional Japanese Cheesecake was created in in Japan in the 1960s by chef Tomotaro Kuzuno, who was inspired to blend fluffy German käsekuchen, a mild, creamy dairy product, with American-style cheesecake.

It takes on a light, or jiggly consistency and is created using whipped egg whites, cream cheese, butter, and milk. Some are describing it as a "high protein cheesecake".

It isn't known who first thought to create a version of this using Greek-style yoghurt, although it has reportedly been doing the rounds in Japan since December.

On January 19, food influencer Jerica Feats then shared video about the trend on TikTok which has now reached over 14 million views. She used Biscoff biscuits, while others have used Speculoos biscuits which are similar to Biscoff. Others have used Aldi's Spekulatius biscuits.

Since it began doing the rounds on social media food lovers have taken the idea and run with it, using a variety of yoghurt flavours and biscuits to create their own, unique flavour combinations, including Savoiardi, Lotus biscuits, or even cream-filled biscuits such as Oreos.

"I don't understand why everyone is using Greek yoghurt instead of vanilla," one of her followers commented.

Others suggested combining cookies with cream cheese for a more decadent dessert.

"I tried this it tastes exactly like a Biscoff cheesecake," another said. "I literally couldn't stop eating it but make sure you use a lot of Biscoff otherwise it won't taste sweet."

One food lover even used Arnott's Chocolate Ripple biscuits for a chocolatey-version of the viral snack.

Of the many people who have shared their versions of the Japanese Cheesecake viral food trend on social media, they have all loved it.

This is one food trend that lives up to the hype.

Today Food Expert Jane de Graaff tried it out using Chobani Greek-style Yoghurt Honey Blend with Biscoff biscuits to create a unique flavour combination.

"The rumours are true. Absolutely delicious," she said, giving this latest viral food trend a firm thumbs up, adding that it is definitely "worth trying".

2025 saw supermarket shortages of cottage cheese as well as high-protein yoghurt, and one follower of this latest viral food trend commented: "Can't wait for Greek yogurt to be sold out in perpetuity now.

"Hopefully it stops the cottage cheese hoarders."

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