The unexpected 'side hustle' celebrities are getting on board with
What does someone do for fun when they already have everything they could ever want? Start a food company, apparently.
Pamela Anderson yesterday announced she is launching a pickle company, called Pamela's Pickles.
The collaboration with Flamingo Estate is a limited-edition product, selling a few hundred jars of pickles the Naked Gun star made herself, using a recipe handed down to her by her great-aunt Vie.
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Pamela Anderson is the latest big-name star to dip a toe in the food world. Instagram
All proceeds from the pickles will go to the California Wildlife Centre.
Anderson is not the only celebrity to launch her own food product, whether it be for charity or as a passion project.
Dozens of celebrities have launched their own food products, restaurants and even food trucks.
Let's take a look at the most random celebrity food products in recent years.
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Ice cream
Ice cream is one avenue a few celebrities have explored.
Cher launched a gelato brand called Cherlato in 2023, while Tyra Banks opened an ice cream shop in Sydney called SMiZE & DREAM this year.
Banks' ice cream shop has been successful in Sydney, while Cher's ice cream brand is still generating buzz.
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Tyra Banks opened an ice cream shop in Sydney called SMiZE & DREAM this year. Instagram
Both said the stores were passion projects, with Banks' inspired by her childhood moments of getting ice cream with her mum.
Cher said her project came after being blown away by a gelato shop in New Zealand.
She was so impressed, she partnered with the owner, Gianpaolo "Giapo" Grazioli, to bring the brand to the US.
Hot sauce
Hot sauce is another common food item to attract celebrity collabs.
Ed Sheeran released Tingly Teds in 2023 after a "life-long obsession" with sauces. He is so obsessed with ketchup, he got the Heinz logo tattooed on his arm.
The singer worked with Kraft Heinz for over a year to produce the final Tingly Teds hot sauce, which comes in two versions: Tingly and Xtra Tingly.
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Ed Sheeran released Tingly Teds hot sauces in 2023 after a "life-long obsession" with sauces. Instagram
The name came from his childhood nickname, "Teddy."
Brooklyn Beckham also started his own hot sauce company called Cloud 23.
Beckham said the sauce was a tribute to his dad, footballer David Beckham, who wore the number 23 on his jersey when he played for Real Madrid.
Beckham said he saw a "hole in the market for luxury condiments" that were also affordable, birthing his own sauce to fill that gap.
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Brooklyn Beckham also started his own hot sauce company called Cloud 23. Instagram
He has even used to sauce to address criticisms about him being a "nepo [neopotism] baby," printing the words "nepo sauce" and "born famous" on the bottle.
Snacks
A handful of celebrities have sprung for the snack endeavour.
Khloe Kardashian launched a protein popcorn called Khloud, in line with her public health and wellness journey.
The product launched in over 2,500 retail locations in April, backed by $12 of investor funding.
Khloe Kardashian launched a protein popcorn called Khloud, in line with her public health and wellness journey. Instagram
The product is made with clean ingredients, non-GMO, gluten-free and kosher.
Singer Lewis Capaldi released a line of frozen pizzas, which was sparked by his lockdown hobby of making sourdough.
He started baking sourdough bread during the pandemic, which quickly turned into experimenting with pizza using the dough.
The pizza brand, named Lewis Capaldi's Big Sexy Pizzas, were launched in late 2022 in supermarkets across the UK.
Singer Lewis Capaldi released a line of frozen pizzas, which was sparked by his lockdown hobby of making sourdough. Instagram
Shaquille O'Neal has a variety of food collaborations. In his most recent venture, he launched his own brand of gummies, called Shaq-A-Licious XL Gummies, in collaboration with The Hershey Company.
He also collaborated with 7-Eleven on a pineapple slushie, inspired by one flavour from his gummies.
Restaurants and brands
Comedian Kevin Hart also got in on the food trend, starting his own plant-based restaurant chain called Hart House.
The chain makes classic American food like cheeseburgers into vegan-friendly meals.
Comedian Kevin Hart also got in on the food trend, starting his own plant-based restaurant chain called Hart House. GC Images
The comedian said he wanted to make plant-based food more accessible; however, the company shut in 2024.
A true icon of the 80s and 90s, Martha Stewart opened her first restaurant in 2022 called The Bedford by Martha Stewart.
It's not too much of a leap for the TV icon, who has published an extensive cookbook collection.
Actor Bradley Cooper teamed up with a pizzeria owner Danny DiGiampietro to launch a food truck called Danny & Coop's Cheesesteaks, which has popped up in various cities across the US.
Bradley Cooper teamed up with a pizzeria owner Danny DiGiampietro to launch a food truck called Danny & Coop's Cheesesteaks GC Images
Philadelphia-born Cooper has always loved the US city's famous Philly Cheesteak, so he says this venture pays homage to his roots.
The first food truck popped up in New York City in 2023, with Cooper himself working in the truck and handing out sandwiches to customers.
All the proceeds from the first pop-up shop went to charities in New York.
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