As Aussies in two cities queue for cookies, it’s clear the biccie boom is here
A biccie and a cuppa is the sweet treat ritual Aussies have loved for decades – but in 2026, biscuits are a long way from their humble origins.
They’re big, they’re boldly flavoured, they’re decked out with all kinds of toppings and fillings, and judging by videos out of two capital cities this month, our appetite for boujee biccies knows no bounds.
Biccies are big business - quite literally - in 2026. Instagram/@brookibakehouse
Popular Queensland chain Brooki Bakehouse, most famous for its huge, gooey New York-style cookies, opened the doors to its first flagship stores in Melbourne and Sydney on August 7 and August 14 respectively.
Unsurprisingly, given Brooki’s Brisbane locations often attract long lines, queues quickly developed at the Chapel St and Barangaroo locations, with sweet tooths waiting as long as two hours to get their fix.
The bakery’s ever-changing lineup spans everything from classic choc-chip to cookies filled to bursting with trending ingredients like Biscoff, Nutella and pistachio spread.
Locals in Melbourne and Sydney have waited in long queues for the cities’ new Brooki Bakehouse locations. TikTok
Brooki might be the newest cookie offerings to hit Sydney and Melbourne, but it’s all part of a wider biscuit boom that’s had the Aussie food industry in its grips.
For Sydneysiders, Butterboy’s decadent cookies have been a go-to coffee accompaniment for more than a decade, sold in its own locations and in other cafés across the city.
Last year, it opened its first store outside Sydney in Byron Bay.
The company, which declares its range “the best cookies in town”, is experimental with its flavour offerings, with current monthly specials including blueberry pie, sticky date and choc fudge brownie biscuits.
Businesses like Sweet Splits, Bondi Dairy Co and THICC COOKIES, and multiple others around the country, have also honed in on the appetite for big, soft, gooey cookies.
Sydneysiders can’t get enough of Butterboy cookies. Instagram/@butterboybake
Even Macca’s has jumped aboard the big, decadent cookie trend. McDonald's Australia
Meanwhile, Macca’s has leaned into the trend with its new McCafe Loaded Cookies, which are filled with chocolate ganache and can be upgraded with the addition of soft serve and choc fudge topping.
Perhaps the greatest illustration of Aussies’ big biccie fixation came two years ago, when hundreds of Sydneysiders lined up to sample the wares of US cookie chain Crumbl at a “pop-up” in Bondi.
It turned out to be an unauthorised event, organised by locals who had flown to Hawaii and brought hundreds of cookies back to Australia to sell to unwitting customers.
The biscuits were sold for $17.50 each, compared with their usual price of around $7 ($US5) in the US.
Fortunately, Aussies aren’t short on options for chunky cookies that haven’t spent hours in a plane before arriving in our hands.
