‘End of an era’: Supermarket confirms fan-favourite roast chicken flavour is being axed
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Coles is discontinuing its popular Butter Chicken roast chicken flavour, with this latest variety set to leave supermarket shelves this month. Shoppers have just days left to get their hands on the Indian-inspired flavour which has been in stores nationwide since May.
But in its place will be a brand new flavour. Coles are teaming up with Old El Paso to put a Mexican-inspired twist on one of its most-loved dinner favourites, with a new Old El Paso Hot Roast Chicken launching nationally from November 4.
Coles is discontinuing its popular Butter Chicken roast chicken flavour. Coles
The new chicken will be $14.50, with a launch special of $13.50 for the first two weeks, and will be available in all Coles stores and via Uber Eats for a limited four-month run, while stocks last.
Coles Product Developer Suzanne De Monte, who helped bring the new flavour to life, told nine.com.au the team wanted to give customers a fresh take on a much-loved dinner staple.
The new chicken will be $14.50, with a launch special of $13.50. Coles
“We know hot roast chickens are already a go-to for busy nights, so teaming up with Old El Paso was a fun way to make them feel new again,” De Monte said.
“The best part is how versatile it is. You can enjoy it as is, or turn it into tacos, tortillas or loaded nachos in minutes, which makes dinner that little bit easier.”
Got a story? Contact Jo Abi at jabi@nine.com.au
General Mills Marketing Director, ANZ, Surini Perera, added: “We’re thrilled to see the excitement around our collaboration with Coles, bringing the Old El Paso signature Mexican inspired flavour to the much-loved hot roast chicken.
“It’s a delicious new way to bring taco night to the table, and we can’t wait for Australians to try it when it lands exclusively at Coles on November 4 with these two beloved brands coming together.”
This latest variety brings together two customer favourites. Hot roast chickens are the second most popular product across Coles stores nationally, while Old El Paso is the most popular brand in Coles’ Mexican range.
Coles regularly releases exciting new flavours of its best selling roast chook. Jo Abi
Sales of dinner solutions including hot roast chickens and meal kits such as those sold by Old El Paso have soared as cost of living pressures continue. 59 per cent of Coles customers saying they’ve cut back on takeaway and eating out.
Coles has reported hot roast chicken sales of one million per week which is approximately 40-50 million each year, and Woolworths highlighted 60 million hot roast chickens being sold annually.
Coles has reported hot roast chicken sales of one million per week. Nine
Woolworth current hot roast chicken flavours include its original Country Style Hot Roast Chicken and Macro Free Range Hot Roast Chicken in select stores, as well as a Smokey BBQ Hot Roast Chicken.
