Ditch the fresh aisle? The $5 award-winning frozen staples beating premium brands in 2026
Updated . First published
Aussie shoppers are always looking for new ways to save at the supermarket checkout, and just when you think you've used every trick in the book, you remember another one that you can dust off.
This week's reminder came in the form of a Canstar consumer survey of customer's favourite frozen grocery items
Included in this was their favourite frozen fruit and vegetable products.
Swapping fresh fruit and vegetables for frozen can result in instant savings. Nine
Not only does swapping from fresh to frozen fruit and vegetables help Aussie shoppers save, there are also potential health benefits.
Aldi's Orchard & Vine was named the best frozen fruit brand and includes strawberries, raspberries, blueberries, bananas, mangoes and mixed berries.
Orchard & Vine was given five stars in all categories including overall satisfaction, taste, value for money, variety and range, and packaging.
They cost $5.99 for a 500g pack and $8.00 for a 1kg pack.
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Aldi's Orchard & Vine was named the best frozen fruit brand. Nine
In second place is Macro frozen fruit, followed by Creative Gourmet in third, Coles brand in fourth, and Woolworths brand in fifth place.
Canstar Blue surveyed 694 Australians for their feedback on the frozen fruit brands they've purchased and consumed in the last six months.
Frozen fruit can be more affordable than fresh when favourite fruits are out of season, and they have potential health benefits because they are frozen when they are at their peak.
Using frozen fruit in smoothies means you can skip adding ice, leaving you with a more flavoursome smoothie.
Canstar also surveyed shoppers favourite frozen vegetable brands. The consumer group surveyed 1,599 Australians for their feedback on the frozen vegetable brands they've purchased and consumed in the last six months.
They cost $5.99 for a 500g pack and $8.00 for a 1kg pack. Nine
And the winner is Bells Farm, which you can find at Woolworths supermarkets.
Bells Farm was awarded five stars for overall customer satisfaction and taste, and four stars for value for money, packaging, variety and range.
They cost from $3 for a 500g pack and once again, come with potential health benefits as they are snap frozen while the vegetables are at their peak.
Bells Farm offers broccoli, spinach, baby peas, broccoli and cauliflower, and corn, as well as several potato products.
In second place is Aldi's Market Fare frozen vegetables range, followed by Birds Eye, then Woolworths brand, Coles, and McCain.
Canstar's analysis of prices for staple fruit and vegetable items such as broccoli, spinach and strawberries at major supermarkets found frozen options were, on average, 53 per cent cheaper than their fresh counterparts.
Bells Farm was awarded five stars for overall customer satisfaction and taste. Nine
Some items delivered even bigger savings, with frozen blueberries coming in more than 70 per cent cheaper.
Additional benefits included year-round availability, cost-effectiveness, and reduced waste.
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