The video store that only stocks Jerry Maguire with you can't even rent from

While video stores across the world are closing their doors, one is opening them.

But this isn't your average video store, it's a video store that stocks only copies of Jerry Maguire which you can't rent.

Why?

It's art, guys.

The store, which opened in Los Angeles earlier this month is the work of art collective Everything is Terrible.

Something like 11,000 of the tapes are on the shelves of the video store, with a further 3000 "out back" in case they run out.

But that's unlikely.

Because you're not allowed to rent anything from this video store.

"That would involve you taking a Jerry from the collection," Everything is Terrible's Dimitri Simakis told US broadcaster ABC.

"And that is, of course, not allowed."

So what's the point?

The group hopes to raise enough money to build a gigantic pyramid of Jerry Maguire tapes  - not DVDs - in the desert.

Because why the heck not?

After unveiling the project in 2009, the group has spent the better part of a decade collecting these video tapes.

Let's put that into context.

That's the year when this particular writer graduated high school.

Just imagine rocking to your ten-year reunion, being asked what you've been up to since high school and answering with a deadpan stare, "I've been scouring the nation for video cassette copies of Jerry Maguire".

Two years ago, Everything is Terrible built a grand throne out of the 7489 tapes they had, with project founders Simakis and Nic Maier telling Vice the idea sprang from op shop confusion.

"Jerry Maguire is a movie version of a piece of white paper, and yet every thrift shop, every flea market, and every fledgling video store has a disturbing amount of Jerry Maguire tapes," Simakis told Vice.

"Like a jerk, I started placing them next to each other and taking photos, thinking, 'Oh, this’ll be cute! We’ll ask fans to post their own Jerry sightings and call it Maguirewatch'."

From there, things quickly got out of hand.

People started sending in their tapes, with the collective's website tallying the most generous donors with some legend called Alex McNeely sending in a whopping 1343 videos.

"At this point, I can’t f---ing believe this is still happening," Simakis said.

"It’s gone from sort-of funny, to not as funny, to not even a little funny, to these tapes will be the death of us."

The group aims to one day have all the Jerry Maguire tapes on the planet, a goal which serves a higher purpose than you or I.

"The fate of the Jerry is controlled by something far greater than the fickle hand of mere consumer godliness," Maier told Vice.

"The Jerrys exist on a cosmic level above all other consumer items.

"The creator made them, released them, and sent us to return them home—for what, we don't know.

"It is a very ‘Noah's yacht’ type of scenario.

"Once we have them all, we'll be told what's next and possibly also why and whatnot.

"Until then, we're just going to keep mindlessly stacking and moving, moving and stacking..."

The video store is selling an exclusive membership card for $95 a pop and will be open until January 29, in case you're interested in flying internationally to see the world's most pointless video store.