'G'day mate': Robert Irwin stars in action-packed ad spruiking life Down Under
Robert Irwin has joined a slate of international stars, including Nigella Lawson, in a new multi-million dollar tourism campaign to sell Australia to the world.
The campaign, featuring Irwin in his family's signature Australia Zoo Khaki, shows off the very best of Australia from Sydney to Margaret River.
One video from a series of advertisements was posted to Tourism Australia's official Instagram page this morning, in which Irwin bursts onto the scene in an action-packed three minute video, spruiking the wonders of life Down Under.
Watch the video above.
READ MORE: All the 2025 Logies highlights as they happened
Robert Irwin features in the new Tourism Australia campaign. Instagram/ @australia
The ad opens with the animated mascot Ruby the Roo talking to Australian actor Thomas Weatherill as they discuss what tourists would miss most about their visit to Australia.
It then cuts to a scene of an American tourist retelling his adventures, exclaiming, "You're never going to believe what happened in Australia."
The hilarious advertisement goes on to show the American tourist chasing after an emu who had stolen his phone in the middle of the desert before Robert Irwin races to his rescue in a 4WD.
"G'day, mate. Just going for a stroll?" he asks the stranded tourist before inviting him in the car to "go find it".
READ MORE: Sophie channels Marilyn Monroe with show-stopping Logies entrance
As Irwin and the tourist go on to chase down the emu thief, the advertisement goes onto highlight some Australian wonders calling the country, "another world".
It explained Australia "has the oldest living cultures in the world" with "ancient stories about magical sea creatures" and made references to pavlovas, prawns and sea lions.
English celebrity chef Nigella Lawson also appeared in the advertisement, inviting a lunch guest to "dive right in".
READ MORE: Sam Pang roasts everyone in brutal Logies opening speech
The ad also features English celebrity chef Nigella Lawson. Instagram/ @australia
The Aussie advertisement also made a reference to the previous Paul Hogan tourism campaign in which he invited tourists to "slip another shrimp on the barbie" to clear up a long-lasting misconception.
"Mate we actually call them prawns," a cook clarified.
READ MORE: Jelena Dokic's powerful acceptance speech
The ad also addressed the "shrimp on the barbie" misconception. Instagram/ @australia
In a chaotic finale, Irwin and the tourist launch off a sand dune, flying through the air, before finally landing in front of the emu and retrieving the stolen phone.
"Told you we'd find it," Irwin said.
READ MORE: Magda's emotional induction into Hall of Fame amid cancer fight
The ad concludes with Tourism Australia mascot Ruby the Roo saying, "Come say, g'day". Instagram/ @australia
The video ends with Ruby the Roo saying, "Everyone leaves Australia with a good tale" and the campaign's tag line, "What are you waiting for, come and say g'day".
This is the second installment of Tourism Australia's 'Come and Say G'Day campaign' which first launched in 2022.
It is reported to have cost $130 million and will see specifically tailored ads roll out to each international market including the US, China, India, the UK and Japan.
Tourism Australia's campaign aim is to increase international visitation with a goal of more than 11 million visitors to the country by 2029.
FOLLOW US ON WHATSAPP HERE: Stay across all the latest in celebrity, lifestyle and opinion via our WhatsApp channel. No comments, no algorithm and nobody can see your private details.
