VIDEO: Awkward live air slip-up reveals what camera operator was really focused on

Well this is uncomfortable.

A US morning show anchor has had to tell a camera operator to "focus" live on air after they were caught zooming in on a strip club billboard.

Fox News WLBT 3 morning anchor Joy Redmond was alerting viewers to a traffic crash that was creating delays on a busy road, expecting the vision behind her to illustrate her point.

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However, what actually appeared on screen was a close up of a billboard for Danny's Downton Cabaret in Jackson, Mississippi.

While the gentlemen's club would have enjoyed the extra publicity, Redmond didn't seem too impressed.

[Via CBS]

The clip was uploaded to the Funny Local News YouTube channel on Friday, and has since clocked up more than 15,000 views.

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Eventually, the vision zooms back out to the crash, but the damage had already been done.

Real smooth, dude.