Missing toddler William Tyrrell to feature on NSW highway billboards

Billboards plastered with the image of missing toddler William Tyrrell are being erected along a major NSW highway as the hunt for the boy in the Spider-Man suit continues.

The three billboards will go up alongside the Pacific Highway from today.

Featuring a photograph of four-year-old William, the white, blue and red boards will be concentrated on the mid north coast stretch, including near an exit to Port Macquarie.

This is a breaking news article. More information will be added as it comes to hand.