El'ise convinces her tradie Paul and Keith to get their 'rigs' out

Matt and El'ise's chippie Paul has been hiding a very big secret all season.

On Tuesday night's episode it was revealed that Paulie is actually a bit of a star — turns out he's Insta-famous.

"Paulie's got 14,000 Instagram followers," El'ise proudly told the cameras.

The mum-of-three pulled up his profile and flashed a shirtless snap of him to the camera and discovered he's actually gone up to 14,200 followers now.

As she was scrolling through his Instagram Keith popped by to check on their building — it is The Block — and she started to probe him about how many followers he had.

"I saw his Instagram following, I felt quite sorry for him, it's 14,000 vs 4,000," El'ise explained.

In an effort to give Keith some motivation to give his following a boost she showed him a few more of Paulie's pictures, and a plan came to mind.

The easiest and quickest way for Keith to get more followers? Get his shirt off.

"So, I said to Keithy, 'You too can become Insta-famous, if you get your rig out,'" said El'ise.

El'ise told the foreman he and Paulie needed to do a "body off". It's where her fun begins.

Despite being Insta-famous, it took a bit of convincing to get their chippie to get on camera without his shirt on.

"Oh s--t! He's got his kit off!" El'ise squealed as Keith started to strip off in their laundry.

Sitting at the kitchen island she dug in to a block of chocolate as both Paulie and Keith strolled out with no shirts on.

"This is the most embarrassing moment of my life," declared Keith.

"This is the most embarrassing moment of my career," added Paul.

On the opposite end of the scale, El'ise proudly said, "Do you know what? This is the best day of my life."

It's definitely one side of the Blockinator we've never seen before and we're not sure if it'll happen again.

As for Paulie, he's still Insta-famous and his following has jumped up again to 15,000.