Who is Nick Bell, Lord Alan Sugar's newest Advisor on Celebrity Apprentice Australia?

Lord Alan Sugar brought a new Advisor to sit alongside him for the 2022 season of Celebrity Apprentice Australia, Nick Bell.

Bell is one of the country's most successful entrepreneurs, and has already become a fan favourite as he guides the celebrities alongside returning Advisor Janine Allis.

But who is this business CEO? How did he go from having a few hundred dollars in his pocket to being worth an estimated $274million?

Stream the latest episodes of Celebrity Apprentice Australia for free on 9Now.

Here is everything you need to know about Nick Bell, the newest Advisor on Celebrity Apprentice Australia 2022.

How did Nick Bell make his millions?

Nick Bell, 41, is an Melbourne-born smart-tech CEO who has founded more than 12 companies such as First Page, Appscore and Removify.

After dropping out of his university business course just six weeks in, Bell launched his first business selling skincare products at the age of 24; however, it didn't achieve the success he had planned.

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With only $400 in his pocket, Nick launched his first search marketing firm, WME, in 2008, from his home. He later went on to sell it to Melbourne IT for $39 million in 2017.

In 2019, Bell co-founded Removify with Andrew Whitford, a company which removes unwanted and fake reviews published on websites.

Nick's companies now employ more than 1000 people and his group expands across Asia, North & South America, the Middle East and Australia.

"I'm a university drop out who became obsessed with digital," reads his LinkdIn profile.

What is Nick Bell's net worth?

The Financial Review published in their 2020 Rich List that Bell is worth an estimated $274 million.

He has been included on the list five times in a row.

READ MORE: Meet the cast of Celebrity Apprentice Australia 2022

Why did Nick Bell join Celebrity Apprentice Australia?

Bell admitted being surrounded by powerhouse entrepreneurs such as Boost Juice founder Janine Allis and billionaire Lord Alan Sugar was one of the main reasons he signed up for the show.

"The reason why I became an Advisor is to work directly with Janine Allis and Lord Sugar [is] they are at the pinnacle of their careers. To work with them and learn from them was a dream come true," he told 9Entertainment.

On what keeps Bell motivated to continue expanding his businesses.

"My greatest motivator in life is to continue challenging myself every single day. It's not about the money," he added.

"It would be easy to just sit on the couch, but I want to keep learning and keep growing. That's one of the reasons I'm doing Celebrity Apprentice, to push myself outside my comfort zone."

Celebrity Apprentice airs Sunday at 7.00pm and Monday to Wednesday at 7:30pm on Channel 9 and 9Now.