This was published 12 years ago
Snowboard girls get all the attention
Anna Gasser
Austria's 21-year-old Anna Gasser travels the globe as part of the World Snowboard Tour.
Silje Norendal
Many of the comments on social media about the Winter Olympics have been focused on the looks of the female snowboarders. The combination of beauty, strength and skill play well with the audience. The combination is also a sponsorship winner, with many of these athletes enjoying multiple deals with big global brands. Norway's Silje Norendal is no exception.
Silje Norendal
The Norwegian has deals with the likes of K2, Nike, Oakley and Monster. (Getty)
Anna Gasser
With good looks and a bag of incredible tricks - including a double flip - it's no wonder sponsors are keen to be associated with her.
Aimee Fuller
British snowboarder Aimee Fuller is full of energy and competed in the Women's Slopestyle event which made its debut at Sochi.
Aimee Fuller
Roxy, Vans and TSA have already inked deals with the 21-year-old slopestyler, and there are sure to be more knocking at the door.
Jamie Anderson
Jamie Anderson is grinning from ear-to-ear because she has a gold medal to add to her impressive awards cabinet.
Jamie Anderson
Her incredible versatility on the board has seen her become a favourite back home in the US. She includes Monster and Billabong amongst her sponsors, but the gold she won in Sochi will open up a whole new world to Anderson.
Karly Shorr
Karly Shorr's laughter and love of her sport is infectious, if reports are to be believed. One headline after her sixth place in the Slopestyle event in Sochi read: 'Karly Shorr embodies Olympic Spirit'.
Karly Shorr
Shorr, from the US, stood at the bottom of the slope and cheered on close friend and mentor Jamie Anderson as she won gold. The pair are pictured here visiting the TODAY studios in New York. (Twitter)View more galleries
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