NBA's top 15 jersey sellers: The superstars raking in the cash for basketball
No.15 - Jordan Poole
Poole of the Golden State Warriors had a breakout year last season on the way to winning a title.
But this year hasn't been as fruitful. Some pundits believe it has something to do with being punched in the face by teammate Draymond Green during training in the preseason.
The Warriors play Sacramento in the first round of the play-offs. No better time for Poole to re-write the narrative.
No.14 - Jaylen Brown
One of the unsung heroes in the league who plays both ends of the floor, Brown is viewed as a key component to Boston's title hopes.
If Brown makes one of three five-man All-NBA Teams in 2023, he'd be eligible to receive a five-year, $427 million "supermax" contract extension from the Celtics this offseason -- a full $147 million more than the four-year contract Boston could offer Brown if he doesn't make All-NBA.
There's word he's unhappy in Boston but it would be difficult to turn down that kind of money.
No.13 - Joel Embiid
Embiid has had another stellar season with the Sixers, with leading voices in the game claiming he's the favourite for the MVP award.
But of greater significance is a championship for the 76ers star, who has made the conference semi-finals four of the past five years.
There's word partner in crime James Harden could head back to Houston if their championship tilt falls short.
No.12 - Nikola Jokic
The two-time MVP copped some flak this year as he powered on to what seemed like a third award during the season.
However, after a drop in form and the emergence of Sixers' big man Joel Embiid (pictured right), Jokic seems to have fallen victim to his own success.
Several pundits in the NBA believe there is Jokic fatigue among MVP voters, with Embiid in line to claim his first award.
No.11 - LaMelo Ball
Ball, the No.3 overall draft pick in 2020, has never played in a playoff game, with Charlotte having the longest active streak out of the post-season in the NBA.
When asked this week about his long-term future in Charlotte, Ball said he "plays it by the day."
"I love it here," said Ball, who is from California. "I can't really tell the future. We'll just see how it goes and go from there."
No.10 - Kyrie Irving
After his trade to Dallas, there is word Irving could be on the move again, with the Lakers said to be in play for the free agent next season.
Dallas general manager Nico Harrison expressed optimism about Irving staying.
"I think the things that he said along the way about how he feels here, how he feels appreciated, how he feels accepted and allowed to be himself -- those are the things that he said kind of consistently," Harrison said. "That's what gives me the optimism that he wants to be here."
No.9 - Damian Lillard
Damian Lillard finds himself at a crossroads with the Portland Trail Blazers coming off a tough season, which saw them finish 13th in the Western Conference.
Lillard has spent his entire 11-year NBA career with the franchise that drafted him, with just one trip to the Western Conference Finals to show for it.
There are rumblings he could want out which is in contrast to his stance in the past.
He played at an All-NBA level once again this season, averaging 32.2 points, 7.3 assists, and 4.8 rebounds.
No.8 - Ja Morant
The NBA suspended Morant for eight games in March for "conduct detrimental to the league" for displaying a firearm at a suburban Denver club on March 4.
The guard signed a five-year, $284 million contract last July that includes a $56 million bonus for making the All-NBA team this season.
His side begins their playoff charge against LeBron's Lakers on Monday (AEDT).
No.7 - Devin Booker
The Phoenix Suns star forms a big three of sorts with Kevin Durant and Chris Paul.
His deadly jump shot will certainly space the floor for his teammates, making the Suns one of the favourites to make the finals.
Devin Booker recently announced he has partnered with Converse to launch a new shoe.
No.6 - Kevin Durant
Durant has finally found some stability with his career after the uncertainty that dogged his tenure at the Nets.
Durant joined Devin Booker, Chris Paul and Deandre Ayton at the Suns via trade late in the season, making them the favourites to win the west.
The 35-year-old dubbed "The Slim Reaper" is still considered one of the best players in the game.
