Meghan Markle shares rare photo of Princess Lilibet on new website

Meghan Markle has given fans a rare photo of daughter Princess Lilibet as she re-launches her business with a new name - As Ever.

After trademark issues with American Riviera Orchard, the original name for the lifestyle brand, the Duchess of Sussex confirmed the new name in a social media post on Tuesday.

The new website went live with a new photo of mum and daughter seen on the homepage.

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The image appears to have been captured by a drone as the pair walk hand-in-hand through a park.

It's the third new image fans have had of the three-year-old in just as many months.

First Harry and Meghan's private Christmas card showed a photo of the couple hugging their daughter and older son, Prince Archie, five.

Then after the loss of her dog, Guy, Meghan shared a tribute video for her beloved rescue Beagle which featured photos from her private photo album.

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This included one of Lili, as she's known by the couple, with Guy in a park.

The latest image may have been taken at the same time, with the toddler and her famous mum appearing to be in the same clothes.

Meghan and Lili appear to be jumping through the grass barefoot happily in the Californian sunshine in the new image for the brand that will sell a range of items.

In the social media video shared by Meghan, the 43-year-old confirmed jams would be among the items sold but promised there would be more than preserves.

"I think we're all clear at this point that jam is my jam, but there's so many more products that I just love that I use in my home, and now it's time to share it with you," she said.

"So I can't wait for you to see it."

The name As Ever was first seen by fans as Meghan's signature sign-off on her now-defunct lifestyle blog, The Tig.

It was then used on podcast Archetypes, and now, on Meghan's recently reactivated Instagram account.

"And if you've followed me since 2014 with The Tig, you know I've always loved cooking and crafting and gardening," she said of the brand, which she's launched in partnership with Netflix, ahead of her new series With Love, Meghan.

"This is what I do, and I haven't been able to share it with you in the same way for the past few years, but now I can," she added, appearing to reference her previous royal life.

Meghan and Prince Harry left their roles as working senior royals in March 2020, in search of financial independence and new projects.

Their Netflix contract was among the first big projects they announced and had a huge hit with their fly-on-the-wall docuseries Harry & Meghan.

Their subsequent projects, which they've produced - including an Invictus Games documentary, world leaders docuseries and polo docuseries - haven't quite hit the same heights.

With Love, Meghan was due to premiere on January 15 but was pushed back to March 4 following the devastating Los Angeles wildfires.

Nine Entertainment Co (the publisher of this website) owns and operates the streaming service Stan.

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