The $3 supermarket loaf just voted the best in Australia
Australia's best supermarket bread has been crowned, with shoppers voting for their favourite white, wholemeal, and multigrain loaves.
Coles Bakery has won Canstar's 2026 Most Satisfied Customers Award for White Bread, with Aussie shoppers giving it the highest rating across seven categories.
Coles Bakery bread comes in a sliced loaf, sourdough, and panne di casa.
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Coles Bakery has won Canstar's 2026 Most Satisfied Customers Award for White Bread. Nine/Coles
Consumers gave the range a full five stars in overall satisfaction, freshness, value for money, and variety.
It fell just one star short of five stars for texture and taste, scoring four stars for each of these, and only three stars for packaging.
Coles Bakery's range retails from $3.10 for its sliced white bread and $5 for sourdough and panne di casa loaves, although its sourdough and panne di casa are on sale this week for $4.50.
Helgas, Aldi Bakers Life, and Tip Top, each scored four stars in Canstar's 2024 Most Satisfied Customers Award for White Bread, just behind Coles.
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Coles Bakery's range retails from $3.10 for its sliced white bread and $5 for sourdough and panne di casa. Coles
Wonder, Woolworths and other Coles brands scored just three stars in the White Bread category.
Coles has also won Canstar's 2026 Most Satisfied Customers Award for Wholemeal Bread, which comes in sandwich loaf, high fibre wholemeal and country loaf wholemeal.
Coles has also won Canstar's 2026 Most Satisfied Customers Award for Wholemeal Bread. Nine
Aldi also scored five stars in the Wholemeal Bread category.
Helga's and Wonder each scored four stars, and Tip Top and Woolworths were give three stars each for their wholemeal range.
Aldi's Bakers Life has won Canstar's 2026 Most Satisfied Customers Award for Multigrain Bread.
Aldi's Bakers Life brand sells baked goods including pikelets, crumpets, bread, pizza bases, waffles, bread and wraps.
The brand's multigrain loaves come in sandwich sliced, grains and seeds, mixed grain and gluten free seeded options and prices start at $2.69.
Aldi's Bakers Life has won Canstar's 2026 Most Satisfied Customers Award for Multigrain Bread. Nine
In this category Abbot's Bakery and Helgas earned four stars each, and Coles and Woolworths were awarded three.
More than 2,000 shoppers were surveyed with Coles Bakery and Coles receiving the award for white and wholemeal, respectively, while ALDI took out the top honours for multigrain bread.
Alongside the awards, Canstar's survey for these awards are as follows.
60 per cent of those surveyed said pre-packaged bread is their favourite choice, with a further 40 per cent preferring the freshly baked varieties.
One in ten (10 per cent) of Aussie shoppers will opt for the cheapest loaf possible, with 18 per cent of younger Gen Z shoppers opting for the most affordable choice.
Just over one-third (34 per cent) of respondents choose wholegrain or multigrain bread for health reasons.
60 per cent of those surveyed said pre-packaged bread is their favourite choice. Nine
One quarter (28 per cent) of those surveyed preferred thick-sliced varieites, and over half (52 per cent) of Australians buy at least one loaf of bread each week.
29 per cent will buy two loaves per week, and 12 per cent go through three.
The average reported spend on a single loaf of bread is $4.80.
Eden Radford, a spokesperson for Canstar Blue, said "rising living costs putting grocery budgets under pressure".
40 per cent of those surveyed said they prefer freshly baked bread. Nine/Coles
"Australians are becoming increasingly savvy when it comes to filling up their shopping trolley with the products they want without breaking the budget," Radford explained.
"Switching to lower-cost products is a strategy that can add serious savings.
"Canstar research shows that if a household of four swapped half their weekly shop to home-brand or lower-cost products, they could potentially save more than $2,000 a year."
Aussie shoppers are switching to store brands over private labels in an effort to save. Nine/Coles
Radford said these latest awards have made it clear that "switching to home-brand doesn't mean sacrificing on quality".
"In fact, with home‑brand products sweeping all three bread categories in this year's awards, it's clear shoppers aren't just saving money; they're genuinely impressed with the quality.
"In a cost‑of‑living crunch, that's a win worth celebrating."
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