Shoppers vote $4 Aussie icon as Australia’s best supermarket cereal
Weet-Bix has been crowned the country’s favourite supermarket cereal of 2026. The century-old Aussie classic won over budget-conscious shoppers to remain the ultimate breakfast choice, according to a survey by consumer group Canstar.
The cereal, made by Australian-owned and operated brand Sanitarium, located in New South Wales’ Berkeley Vale, was awarded five stars for overall satisfaction and packaging and four stars each for taste, value for money, texture, and variety and range.
Weet-Bix has been crowned Australia’s favourite supermarket cereal of 2026. AAP
A standard package of Sanitarium Weet-Bix costs $4 for a 375 pack at Coles and Woolworths.
In second place is Aldi’s Goldenvale range of cereals, which includes several varieties such as Just Bran, granola, and oats, ranging in price from $2.99 to $7.40.
Goldenvale was given five stars for value for money, and four stars for overall satisfaction, taste and texture, but lost stars for variety and packaging.
Aussie shoppers voted for their favourite supermarket cereals for consumer group Canstar. Jo Abi
Kellogg’s Sultana Bran made it to third place, scoring five stars for taste, texture, and variety and packaging, and four stars for overall satisfaction and packaging, but lost stars over the price.
A 420g of Sultana Bran costs $7 at Coles and Woolworths.
In fourth place, Kellogg’s Corn Flakes, which was awarded four stars for value for money and packaging, but lost stars for taste, texture, and variety and range. The cereal costs $5 for a 380g pack at Coles and Woolworths.
Kellogg’s Just Right made it to fifth spot, earning four stars for variety and range, but only three stars for overall satisfaction, taste, value for money, texture, and packaging. Just Right costs $7 for a 460g pack.
Kellogg’s Sultana Bran made it to third place, followed by Corn Flakes in fourth place. Jo Abi
And rounding out the list is Kellogg’s Special K which placed sixth. Special K was given three stars for overall satisfaction, but just two stars for taste, value for money, texture, variety and range, and packaging.
Breakfast cereals haven’t been spared from recent grocery price increases.
According to official data from the Australian Bureau of Statistics (ABS) Consumer Price Index (CPI), food and grocery prices in Australia – which includes the “bread and cereal products” category – have risen by 3.0 to 3.4 per cent annually heading into late 2026.
This is understood to be due in part to the elevated costs for raw agricultural commodities, such as wheat, oats, and grains, alongside sugar supply constraints.
Breakfast cereals haven’t been spared from recent grocery price increases. Supplied
Higher energy, manufacturing and transport/logistics overheads passed down from manufacturers to major supermarket shelves also contribute.
While cereal prices continue to rise, budget-conscious shoppers are increasingly turning to supermarket home brands as cheaper alternatives.
