Popular biscuit returning to supermarket shelves after 10-year absence

A cult-favourite Aussie snack that vanished from shelves nearly a decade ago is officially making a comeback.

Mondelez Australia confirmed Ritz In A Biskit Crispy Potato will return to supermarket shelves across the country in the coming days after it was discontinued in 2015.

The company shared the news with nine.com.au today.

Want the official inside scoop on MAFS, unfiltered and unseen? Watch After The Dinner Party here

In A Biskit Crispy Potato was a fan-favourite in the 90s, selling alongside Chicken and Drumstix flavours.

The entire range was discontinued in 2015 before returning to supermarkets in 2021, but only Chicken and Drumstix flavours made a comeback, leaving fans of Crispy Potato longing for their return.

Andra Dempster, Senior Director of Marketing at Biscuits at Mondelez Australia, said "nostalgia" has played a major factor in the company's decision to begin producing the missing flavour once more, as well as the response to their 2021 In A Biskit relaunch.

"In A Biskit Crispy Potato holds a special place in so many Australian's memories, it's the snack that fuelled afternoons spent mastering Rubik's Cubes and rewinding VHS tapes," she said.

READ MORE: 'Luxury' grocery item now one of the most affordable at the supermarket

READ MORE: 'My honest review of Woolworth's controversial new entry gate'

READ MORE: Australia's best supermarket roast chicken crowned

"It's a direct line back to the 90s, the end of dial-up internet and checking the TV guide for when you'll catch your favourite program."

Fans have been requesting the flavour's return and Dempster said they are "thrilled to finally answer those requests and reintroduce this beloved flavour".

In A Biskit Crispy Potato flavour is made using real potato.

They will go on sale at Coles, Woolworths, and IGA for $4 a pack.

In A Biskit Chicken and Drumstix flavours are both chicken flavour biscuits, with the Drumstix flavour often described as a "stronger, slightly saltier" version of the Chicken variety.

And according to popular food blogger Nectorious Papi, an additional flavour of In A Biskit will also be released called Korean Sweet & Spicy.

The news was shared on Reddit, where fans of the range began sharing their memories of their favourite flavours.

"Loved the potato ones," one commented.

"Crispy Potato was my favourite! Man, I can't wait for these!" another said.

"I want the cheese ones back," another said.

In a Biskit has previously been available in Big Cheese, Vegemite, Bacon and Nacho flavours however these were all discontinued in 2015 along with the rest of the range.

In A Biskit was originally released in the US in 1964 before being distributed around the world in the 90s.

Previous flavour have also included Smoky Meatlovers, Cheeseburger, and Peri Peri.

Kraft owned the In a Biskit brand in Australia primarily between 2002 and 2012 after Kraft Foods acquired the Lanes Food Group in Australia in January 2002 which included the Nabisco-licensed brands like In a Biskit.

In 2012, Kraft Foods Inc. split into two companies. The snack business, including In a Biskit, was rebranded as Mondelez International.

Mondelez also distributes Oreo, Cadbury, Milka, Toblerone, Ritz, Chips Ahoy!, and Sour Patch Kids.

FOLLOW US ON WHATSAPP HERE: Stay across all the latest in celebrity, lifestyle and opinion via our WhatsApp channel. No comments, no algorithm and nobody can see your private details.