McDonald's adds cult-favourite beverage to its permanent Aussie menu
Macca's has confirmed the addition of their wildly successful matcha range to their permanent menu.
McDonald's Australia's new McCafé Matcha Range will be available nationwide from October 29, and will feature their popular Strawberry Matcha Iced Latte.
In May, Macca's quietly trialled the cult-favourite beverage at limited locations in New South Wales and Victoria only.
Macca's has confirmed the addition of their wildly successful matcha range to their permanent menu. McDonald's Australia
The trial proved so popular McDonald's soon realised the smart move was to make it available year round nationwide.
In addition to the fruity and fresh Strawberry Matcha Iced Latte, there will also be a Matcha Iced Latte, and one for hot drink lovers, a Matcha Latte.
Amanda Nakad, Marketing Director of Menu and Brand for McDonald's Australia said: "The response to our Matcha trial was next-level – fans flooded social media with excitement and made one thing clear: they wanted more.
"The new McCafé Matcha Range is our answer to that call."
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McDonald's Australia's new McCafé Matcha Range will be available nationwide from October 29. Getty
Social media content creators were quick to praise the range during the trial period, posting photos of their refreshing beverages online.
TikTok creator Nina from Sydney shared a video of the menu at the McDonald's in Wynyard train station in Sydney, advertising a "New Matcha Range".
It displayed an Iced Strawberry Matcha Latte, an Iced Matcha Latte and a regular Matcha Latte available for sale.
"Omg! Maccas sells Matcha," she wrote on the video.
TikTok creator Nina from Sydney shared a video of the menu at the McDonald's in Wynyard train station. TikTok/@ninafromsydney
She also shared a video of her receipt revealing that her Medium Iced Matcha with oat milk cost her $6.40 – a fairly average price for the popular drink.
The advertisement she filmed advertised a medium Iced Strawberry Matcha Latte for $6.60, a medium Iced Matcha Latte for $5.75 and a Matcha Latte for $5.25.
As usual at the fast food cafe, alternative milks cost an additional fee.
Some locations, including Burwood and Doncaster in Victoria reportedly sold out, during the trial period, according to Redditors.
Matcha has taken the world by storm, alongside its equally green counterpart, pistachio.
She also shared a video of her receipt revealing that her Medium Iced Matcha with oat milk cost her $6.40. TikTok/ @caitlincoroneos_
These days most beverage and food ranges include either matcha or pistachio, and why not. They are healthy, and delicious!
The matcha shortage reached such a fever pitch earlier this year that reports of a matcha shortage began circulating in Japan.
Two major Japanese tea brands, Ippodo and Marukyu, last year announced purchase limits on the finely ground green tea powder in response to the growing demand.
The Japan Times reported the growing demand for the product paired with slow production times could result in a global matcha shortage.
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Data from Japan's Ministry of Agriculture, Forestry and Fisheries (MAFF) reveals Japan produced 4176 tonnes of matcha in 2023 – a threefold increase from the 1471 tonnes produced in 2010.The Japan Times reports.
The demand has pushed the Japanese tea industry into overdrive as it attempts to keep up.
Now with a major fast food chain like McDonald's adding matcha products to its permanent range, let's hope production has managed to catch up with this huge demand.
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