Surprising new change coming to iconic Easter treat
A timeless Easter classic has taken on a modern twist ahead of the holiday, with Lindt releasing a brand-new take on its famous Gold Bunny.
Since 1952, the bunny has been an icon for Easter, transcending generations of chocolate lovers.
LIVE UPDATES: The biggest moments from the Grammys as they happen
Its newest iteration is the Gold Bunny Block – a fresh format that makes the sweet treat even easier to share with loved ones.
The new block is made from the same chocolate as the hollow bunnies. Supplied
Lindt Master Chocolatier, Thomas Schnetzler, says this is a new way to celebrate Easter.
"This wonderfully convenient new format of a familiar and loved Easter favourite is simply perfect whether you're sharing with family and friends or savouring a moment of indulgence for yourself," says Schnetzler.
"Since 1952, the Lindt GOLD BUNNY has been synonymous with premium quality, expertly crafted chocolate, and the sheer delight of making people happy at Easter.
Lindt's Gold Bunny has been a popular Easter treat for years. Coles
"Now, with the introduction of the Lindt GOLD BUNNY Block, we're taking the Easter experience to a whole new level.
"Experience the same premium, velvet, full cream milk flavours with notes of honey, malt and caramel but in a brand new format, perfect for creating unforgettable moments."
Lindt recently completed a study in 2023 that concluded despite Aussies considering Easter a gifting season, it's more common for shoppers to buy chocolate for themselves and to share, rather than for presents.
As a result of this study, Lindt released their new block version of the golden bunny to align with the way Aussies do Easter.
READ MORE: All the glamorous celebrity looks on the 2024 Grammys red carpet
The Gold Bunny Block is happy news for chocolate lovers. Supplied
READ MORE: With one move, Victoria Beckham squashes 'feud' with daughter-in-law
The new product is already out in leading retailers, including Coles, Big W, Kmart, Target, David Jones, and other independent stores.
Earning the title of the number one premium bunny hollow in the Australian Easter category, this new spin will run you $7.
The original version, the gold bunny, sells to 210 million businesses globally each Easter, with its iconic red ribbon being placed on by hand.
The new treat is $7. Supplied
READ MORE: Carlton star ties the knot in stunning ceremony
Lindt's golden bunny ranges in size from as small as 10g up to 1kg, with the new block weighing in at 120gm.
Operating for close to 180 years, Lindt originated in Switzerland, now selling 2,500 products in more than 120 countries worldwide, making chocolate from bean to bar.
