Iconic Australian chocolate quietly pulled from supermarket shelves

Australian icon, Nestlé single-serve Golden Rough chocolates, have been discontinued from major supermarkets, with chocolate lovers unable to find the delicious 20g discs at Coles and Woolworths.

When nine.com.au asked Nestle if single-serve Golden Rough chocolates had been officially discontinued, a spokesperson told us: “No, it hasn’t been discontinued. Golden Rough 20g is still available at Metcash and petrol and convenience stores nationwide for chocolate lovers who enjoy its coconutty, smooth and creamy choc hit.

“With an RRP of $2, it’s an easy on-the-go treat – now also available in Milkybar and Crunch varieties.”

Coles has since confirmed it no longer stocks the product. Nine.com.au has been unable to find it at Woolworths. Woolworths has been contacted for comment. The equally-iconic single-serve Mint Pattie chocolates are still available at major supermarkets.

Instead, Golden Rough has joined a growing consumer trend which has seen some of Australia’s most nostalgic treats transformed into new and exciting products.

For Golden Rough, this means a Golden Rough chocolate block.

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Nestle has gone one step further, collaborating with Uncle Toby’s to turn some of their most popular chocolates into muesli bars.

Aussie shoppers can now choose from Uncle Toby’s Muesli Bars Inspired By Golden Rough, Uncle Toby’s Muesli Bars Inspired by KitKat, Uncle Toby’s Muesli Bars Inspired by Chokito, and Uncle Toby’s Muesli Bars Inspired by Crunch.

And if that isn’t enough to satisfy sweet tooths across the country, Nestle has also released KitKat Cereal.

But back to chocolate blocks, which now also include the new Nestle Aero Strawberry Block, Milkybar Chokito, Milkybar Crunch Block, plus the much-anticipated return of fan-favourite Aero Milk Bar.

In further new chocolate product news, Coles has released a range of affordable home brand chocolate bars, out now.

The range includes Raspberry Popping Candy, Salted Caramel Pretzel, Toffee Caramel Brownie and Fruit & Nut Milk Chocolate, available for just $4.50 for a 200g block.

The new additions join Coles’ refreshed Belgian chocolate range, which includes Milk, Dark and White Chocolate varieties, offering customers quality chocolate at an accessible price point.

Coles Product Technologist, James Philipp, told nine.com.au: “We’ve elevated the Coles milk chocolate range with four new flavours inspired by nostalgic mash-ups, classic combinations and current dessert trends.

“Whether it’s the crunch of pretzel and caramel, the fun of popping candy, the indulgence of brownie pieces or the timeless taste of fruit and nut, we’ve created a range with something for every chocolate lover.

“Alongside the new flavour-packed blocks, we’ve also refreshed our Belgian chocolate range, offering customers great quality chocolate and exceptional value all for just $4.50 a block.”