Why these doughnuts are sold out by 12pm every day at the Australian Open
EXCLUSIVE -- Every night during the Australian Open, the team at Hector's Deli painstakingly prepares 1000 tennis-themed doughnuts for hungry spectators at Melbourne Park.
The famous sandwich shop has quickly become an institution in Melbourne and is now a wildly popular pop-up vendor at this year's tennis tournament after partnering with the AO for the first time ever.
Though Hector's is well-known for its delicious deli sandwiches, the crème de la crème of its tournament menu is its tennis ball-themed doughnuts, which sell out every day by 12pm.
Hector's Deli sells out of this doughnut by 12pm every day at the Australian Open. Supplied
"It's been massively popular, that doughnut is just going absolutely gangbusters," said Head of Business Development at Hector's Deli, Jonathan Armao.
"We're trying to do as close to 1000 a day as we possibly can. They're all hand-made.
"The bakers are really enjoying it and are really happy with it, but it's very labour-intensive on their behalf, and they are flying out the door."
Hector's naturally needed to bring some of its iconic sandwiches to the tennis this year too.
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Fans are lining up to grab a bite at the Melbourne-based sandwich shop. Supplied
Head of Business Development at Hector's Deli, Jonathan Armao. Supplied
There are four options, including a vegan option, which have fans lining up in droves at peak times.
"The most popular at the AO is our fried chicken sandwich," Armao added.
The sandwich shop is competing with the likes of US fast food joint Shake Shack and Japanese-inspired eatery Suupaa at the AO this year.
But Armao is confident Hector's is ready to take on the world.
"We're really excited because we know that, although world-famous in Melbourne, perhaps, this is a world event, and we are going to be able to present ourselves on the world stage and hopefully do it justice," he said.
"Our team's doing such an incredible job."
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