Aussie lolly brand jumps on popular confectionery trend
Aussie lolly brand Allen's has jumped on a popular confectionery trend.
They have released a new Sour Mix of treats which includes some of their favourite lollies – with a sour twist.
These include Raspberry Red Frog, Watermelon Wedge, Apple Car, Peach Lips, Cola Bottles and Pineapple.
They have released a new Sour Mix of treats which includes some of their favourite lollies with a sour twist. Allen's
Each lolly has been sprinkled with a sour blend that really packs a punch.
The confectionary blend features vibrant colours and playful designs and has hit shelves at Woolworths, independent retailers and convenience stores this week.
A 160g pack of Allen's Sour Mix will normally cost $5 but Woolies has discounted them to $3 to entice shoppers to give them a try.
Allen's Sour Mix will also be sold in a 60g pack for $3.
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These include Red Frog, Watermelon Wedge, Apple Car, Peach Lips, Cola Bottles and Pineapple. Allen's
Allen's new Sour Mix comes hot on the heels of the wildly successful international brand Sour Patch Kids range of confectionery which arrived in Australia in 2015.
They come in the original Sour Patch Kids as well as Berry, Watermelon, Layers and Xtreme Sour Heads.
"We know lolly lovers crave new and exciting flavours and Allen's Sour Mix offers a tangy twist on our iconic favourites," said Shannon Wright Nestlé Head of Marketing Confectionery.
"This mix is all about bringing a new level of fun to every bite."
Allen's previously released Sweet & Sour Killer Pythons in 2024. These packs include Raspberry, Cola, Creaming Soda, Sour Grape, Sour Watermelon, and Sour Lemon flavours.
Another popular sour confectionery range is the Trolli range which comes in Brite Crawlers, Strawberry Clouds, Blue Raspberry Cloud, Sour Mates, Red Fruit Rings, Nite Crawler and Sour Gecko.
Sour confectionery has proved popular with Aussie shoppers. Nine
The Natural Confectionary Company also sells Sour Squirms, and most grocery retailers usually stock a range of sour straps-style confectionery including X-Treme Sour Straps in Strawberry flavour.
The sour taste of sour confectionery is created using food-grade acids such as tartaric and citric, which is applied as the lollies are cooling after moulding.
Sour confectionery first entered the mainstream in the 1970s with the release of Mars Men, later rebranded as Sour Patch Kids.
These experienced a major boom in the 1980s, the same decade that saw the release of the Trolli brand.
Sour confectionery first entered the mainstream in the 1970s. Nine
Sour flaovurs were intensified at the hands of brands such as Warheads and Sour Slime Lickers which kids gravitated towards.
Now most confectionery brands offer sour versions of their popular products, expanding outside of children and teenagers, with consumers of all ages sampling them.
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