Gen z fashion personal style in defence of generation 20260925 p60zpc.html – Breaking News & Latest Updates 2026
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Gen Z doesn’t know how to dress? You don’t know what you’re talking about

Mikala Theocharous
Mikala Theocharous

Updated . First published

OPINION: Gen Z apparently doesn’t know how to dress, but I’m here to tell you that’s blatantly wrong.

Lately, online styling content has shifted to comparing Gen Z’s style to Millennials’. Videos posted to social media compare how Millennials would wear a certain clothing item to how Gen Z style the same thing today.

If you’re wondering which subculture I belong to, it’s all of them and none of them - the point is you’ll never know by looking at me. Supplied

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The comments almost always echo the same sentiment:

The way Gen Z dresses lacks direction and personal style.

Everyone dresses the same.

No-one has their own sense of style any more.

And it’s all because subculture is dead, thanks to social media algorithms.

However, I don’t believe that is true.

Subculture is alive and well. The signs may not be as obvious as they once were, but they’re still there. Today’s subcultures are held together by common interests – not personal appearance.

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The reality is, Gen Z doesn’t feel the need to pledge allegiance to one particular fashion aesthetic.

Society has evolved, so it makes no sense that personality stereotypes, and the way our clothes relate to them, would stay the same.

Professional cosplayer Lea Martinez dresses up as comic book characters for a living.  Instagram/@Slayeas

Here’s Martinez on holiday, dressed very differently. Why should we dress the same way all the time? Let Gen Z live!  Instagram/@slayeas

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It’s not about representing a group. It’s feeling as if we’re showing up as our truest selves every single day. Some days I want to feel like a corporate boss, others I wish to feel like a beautiful garden fairy. Why can’t I do both?

Don’t get me wrong, the “cool-girl” aesthetic still exists. But the trope is no longer defined by particular outfits or garments – it’s the girl who’s confident enough to wear what she wants.

For example, YouTuber Emma Chamberlain and reality star Kylie Jenner have drastically different styles, but they’re both considered within the “cool girl” aesthetic. Chamberlain opts for rare vintage pieces, while Jenner is dressed in designer. Who’s to say which has a stronger sense of personal identity?

In case you’re wondering what the ‘cool-girl’ aesthetic looks like, it’s Emma Chamberlain...  Instagram/@Emmachamberlain

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Kylie Jenner and Kendall Jenner Coachella 2026

And Kylie and Kendall Jenner... Instagram/@kyliejenner

The notion that Gen Z fashion “makes no sense” isn’t true.

Celebrity stylist Donny Galella recently explained on Today that the younger generation is taking inspiration from those that came before when it comes to their wardrobes.

That, I can agree with.

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While we may be leaving the power-shoulder in the ’80s, the oversized styling and colour blocking trends of the decade are still popular today.

Wide pants and flared jeans are borrowed from the ’70s, while the sleek minimalist look was snatched from the ’90s.

However, I’d go as far as to say the majority of Gen Z fashion is inspired by the 2000s − hello, low-rise jeans and midi skirts.

Olivia Rodrigo

... and Olivia Rodrigo. It’s not about the clothes we’re wearing, it’s how we wear it.  Getty

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It’s an homage to everything we love from years gone by.

As we know, fashion is a cycle. And as second-hand fashion and thrifting becomes increasingly more popular, those vintage styles are entering even further into the mainstream.

Gen Z fashion can’t be defined by a single dot point.

But that’s the entire point, and that’s what makes it great.

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