Beachgoer's genius technique for finding lost boy's mum

Now this is creative problem solving.

When a little boy lost his mum on the beach in Ubatuba, Brazil, he went to an adult to help him find her.

But rather than walking around screaming "oi, who knows this kid?!", the beachgoer came up with a different strategy to reunite the pair.

And he turned the task into a bit of a party.

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He started clapping and encouraged others to join in.

Eventually, as more and more people clapped and chanted, the message spread acorss the beach.

All without a PA system.

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After about 10 minutes, the crowd caught the attention of the boy's missing mother.

As she came running over to collect her lost little boy, the whole crowd cheered.

So not only did this cluey fella help a lost kid find his family, he also created a beautiful moment of celebration among a whole bunch of strangers.

Nice one, mate!

[Via Paramount Television]