'Growth means letting go': Tammy Hembrow shuts down activewear brand Saski Collection

Aussie fitness influencer turned entrepreneur Tammy Hembrow has shut down her activewear empire.

In a candid video filmed from inside her car, the 31-year-old shared that, after a lot of thought, she made the decision to close Saski Collection.

Hembrow, a fortune estimated between $38m and $50m, expressed that leaving the brand behind is necessary to take the next step in her life and career.

"This business, this brand has been such a huge part of my life for so many years now and it's taught me so much about business, about growth, about resilience, about myself," she said in the video shared to her 16.8 million Instagram followers.

"I am so so grateful for every single person who has ever shopped Saski, worn Saski, come to our events or just supported in any way that support is not taken for granted."

Hembrow launched Saski Collection in 2017.

The brand, which she named after her daughter Saskia, sold a range of athleisure and swimwear.

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The brand is now closed after more than eight years in business. Access to Saski's official website is now locked with the homepage requiring a password.

In her video, Hembrow continued: "I feel like sometimes a chapter needs to close in order to make space for new growth and I'm really excited to see what's next and I hope you guys come on that journey with me as well".

Hembrow echoed the sentiment in the caption of her post, writing: "This brand has been such a meaningful chapter in my life and I'm deeply grateful to everyone who supported the brand over the years.

"Your belief, loyalty and love truly meant everything to me. I'm so proud of what we built and I know that sometimes growth means letting go."

She concluded her caption by hinting at a possible new business venture, writing: "I am beyond excited to show you guys what I have in store for this next chapter, stay tuned."

While she may have closed the doors on her almost ten-year-old fashion brand, Hembrow remains the owner of the Tammy Fit wellness app which she launched in 2018.

She also has a thriving social media career with a combined following of almost 20 million across Instagram and TikTok.

Hembrow also made headlines for another reason this year, after splitting from her husband Matt Zukowski

In June 2025, the pair announced they were divorcing after seven months of marriage.

"I'm not one to bring anyone down. I want to be sensitive to everyone involved and I don't want to talk about anyone but myself," she said in a video at the time.

"I blame no one but myself, I haven't made the best choices when it comes to relationships and I'm really good at putting on rose-coloured glasses."

Matt, 31, announced the split by penning a message to his 135,000 Instagram followers.

"It is with a heavy heart I share that Tammy and I have decided to separate," he wrote.

"Both of us have struggled with making this decision however; we need to do what is right for ourselves and her three children."

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