Sydney Sweeney scales the iconic Hollywood sign for bra stunt - which could land her in big trouble
Sydney Sweeney's latest stunt might get her in a bit of trouble.
The 28-year-old actress snuck up a Los Angeles mountain a few days ago to climb the iconic Hollywood sign to cover it in bras.
Footage of the moment, which has been obtained by TMZ, shows The Handmaid star scaling the H with a handful of bras while a production crew filmed it all.
Sydney Sweeney scaled the iconic Hollywood sign in a bra stunt, which could have her in legal trouble. Getty
She and the crew also climbed to the top of the letter to string a clothesline of bras.
Under the cover of darkness they scaled the sign and she looked happy as she got the bras strung over the iconic landmark.
Sources claimed to the outlet that the move was to promote the Euphoria star's new lingerie line, which is backed by billionaire Jeff Bezos.
Now, the stunt could get Sweeney in trouble because although she did get permission to shoot the historic Hollywood Sign from FilmLA, did not get permission to touch or climb the sign.
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The actress reportedly did not have permission from the Hollywood Chamber of Commerce to film the sign. Evan Agostini/Invision/AP
In an email that TMZ obtained from the Hollywood Chamber of Commerce, which owns the Hollywood Sign, the chamber made it clear that she could not shoot or use the sign without prior approval from the Chamber.
"There was no permission granted to do this as is required," the Chair of the Hollywood Chamber of Commerce said in a statement to TMZ.
Sweeney could now be facing a criminal trespass and, or a vandalism charge now for the stunt.
The Hollywood Chamber of Commerce has not commented on whether or not they will pursue that option.
Most of the bras were reportedly taken down from the sign after the shoot.
In July 2025 it was first reported that the actress was launching a lingerie line, backed by Jeff Bezos and his wife, Lauren Sánchez.
"This has been a huge project for her and something she's been working on for the last year," an insider told Us Weekly at the time.
A month before, Sweeney was one of the many A-listers who attended Bezos' lavish Italian wedding.
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