'Clothes off for conservation': Robert Irwin reveals family's reaction to Bonds ad

Robert Irwin has shared how his famous family reacted when they first saw his now-famous Bonds advertisement.

The 22-year-old caused a stir earlier this year as he posed for the brand's "Made for Down Under" campaign wearing only his underwear, with various wildlife like snakes and spiders.

He and his older sister Bindi spoke about the advertisement on Richard and Christian Wilkins' podcast The Apple and The Tree.

Watch the video above

Bindi, 27, agreed with Christian, 30, about how weird it was that Robert was being looked at in a more mature way, with the Dancing With The Stars champion himself acknowledging that he had grown up in the spotlight as "little Robert".

"When I showed Bindi and the fam the photos for the first time, it took a minute before you even said anything," shared Robert, recreating their response of a stammered "wow" after their initial shock.

"But I'm very proud of you," Bindi said, with Richard, 71, adding, "You've made grown women go weak at the knees and the hardened journalists get lost."

READ MORE: 'Partly healing': Jack reveals news Osbourne family has hidden for months

READ MORE: Sydney Sweeney addresses 'racist' jeans ad after months of backlash

READ MORE: Gigi Hadid and Bradley Cooper unexpectedly give first joint interview on New York street

Robert said the public's response to the advertisement has been "an interesting lesson in conservation."

He shared that his goal was always to carry on his family's support for conservation.

"For me, I've really tried to find my own way of doing that. And my mum would always say, 'Do whatever you want to do... just take whatever avenue that is'.

"And so when Bonds said, 'We want to celebrate Aussie wildlife, what do you reckon?', I went, 'Let's do it.'

"And now there's more people than ever before listening to our conservation message. So, I mean, it's a win. I've achieved exactly what I wanted to."

READ MORE: 20 fun Kris Kringle gift ideas under $20

Bindi cheekily added, "I think the new slogan is 'Clothes off for conservation'."

"Clothes off for conservation. I like that," Robert agreed.

View gallery

Robert Irwin's action-packed life in pictures

It's not the first time he has shared what his family thought, telling US Today soon after the advertisement dropped they "had a lot of words" when they saw the campaign.

"They were like, 'Wow, there's some things we can't unsee'," Robert said.

FOLLOW US ON WHATSAPP HERE: Stay across all the latest in celebrity, lifestyle and opinion via our WhatsApp channel. No comments, no algorithm and nobody can see your private details.