Jelly roll claims he was treated like a criminal at louis vuitton sydney store 20251106 p5pq3t.html – Breaking News & Latest Updates 2026
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This was published 11 months ago

Jelly Roll claims he was treated 'like a criminal' at Louis Vuitton Sydney store

Karishma Sarkari
Karishma Sarkari

Jelly Roll took to social media to air his frustrations after a visit to a designer store in Sydney.

The American rapper, singer and songwriter is currently on his first Australia tour, which kicked off in Brisbane on October 24 before heading to Melbourne and Perth.

He performed at Sydney's Qudos Bank Arena on November 4 and it appears the incident occurred the following day, as the 40-year-old was doing a spot of shopping.

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Jelly Roll

Jelly Roll took to social media to air his frustrations after a visit to a designer store in Sydney. Instagram/Jelly Roll

"Hey man, the Louis Vuitton in Sydney, legitimately just treated us like we were finna (sic) come in and rob that place," Jelly Roll claimed in an Instagram Story shared on Wednesday.

Speaking to the camera while walking with the George Street store behind him, he continued: "I have never been looked at more like a crim.

"Listen, the last time I was looked at like a criminal this bad ... I was an actual criminal this bad."

The Nashville native who has a number of tattoos across his body, including his face, has been open about his past.

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Jelly Roll

The American rapper, singer and songwriter is currently on his first Australia tour, which kicked off in Brisbane on October 24 before heading to Melbourne (pictured) and Perth. Richard Clifford

He was previously jailed in the US aged 14 and later at 23, for various drug and robbery-related charges respectively.

While behind bars he completed his education but the country and folk singer ultimately made his coveted debut at the Grand Ole Opry in November 2021, marking the start of his massive music career.

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He's collaborated with Eminem, Snoop Dogg and Shaboozey as well as performing in Vatican City for the Grace for the World concert in St. Peter's Square in September.

The devout Christian also met Pope Leo and delightedly posted about his experience.

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Among the posts, the recently slimmed down singer also showed his love for the French designer label.

"I can fit in Louis Vuitton now. Pray for my bank account," he captioned one pose.

Louis Vuitton's parent company LVMH have been contacted for comment.

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Jelly Roll will perform his final Australian show tonight, in Townsville, followed by a one-off show in New Zealand on November 8.

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