Australia's most trusted and distrusted brands
New research released by market research company Roy Morgan has revealed which brands Australians trust the most - and the least.
The data for the September 2024 quarter, released on December 3, saw an airline and three social media websites improve their ranking.
Click through to see the most trusted and distrusted brands in Australia.
Least trusted 10: TikTok (+1)
TikTok has moved from the ninth least trusted brand to the 10th least trusted brand.
Least trusted 9: X (+1)
Social media website X (formerly known as Twitter) is the ninth most distrusted brand in Australia.
Least trusted 8: Temu (-2)
Temu has become more distrusted, jumping two places from 10th place to eighth place this quarter.
Least trusted 7: News Corp (No change)
The survey ranked publisher News Corp as the seventh most distrusted brand.
Least trusted 6: Telstra (No change)
Telstra's ranking as the sixth most distrusted brand in Australia has remained the same this quarter, according to the research by Roy Morgan.
Least trusted 5: Facebook and Meta (+2)
Facebook and Meta have rounded out the top five.
Least trusted 4: Qantas (+2)
Qantas has been named the fourth most distrusted brand in Australia, jumping two spots from second to fourth.
Least trusted 3: Coles (-1)
Coles is Australia's third most distrusted brand, up one spot from the last quarter.
Least trusted 2: Woolworths (-3)
Woolworths has been named Australia's second most distrusted brand, jumping three places from the previous quarter.
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