Annual summer lamb ad returns, takes aim at online trolling

The annual summer Australian Lamb ad is back, with this year's theme a little on the nose.

The ad imagines a world where online comments and debates take place in real life, with arguments about wind farms, AI and dog grooming dividing the nation.

That is until Lambassador Sam Kekovich, pulls out a glorious lamb cutlet, bringing the nation together over a lamb BBQ.

READ MORE: A big change is coming tomorrow for Aussie travellers to the UK

The ad touches on how the online world can be cut-throat when the reality is much different, Meat and Livestock Australia General Manager for Marketing Nathan Low said.

"When you delve into the world of online commentary, it would leave you thinking Aussies are at each other's throats, no matter how trivial the topic," Low said.

"But in real life, we don't treat each other like that.

"The Summer Lamb campaign is an irreverent reminder that Australians are always at their best when we're united, and there's no better way to bring everyone together than an epic Aussie lamb barbecue."

Watch the ad in the above video player.