US election campaign diary: 7 days to go

Ladies and gentleman, it’s happening.

We are now just one week out from election day and for the first time in a major poll, Donald Trump is ahead of his bitter rival Hillary Clinton in the race for the White House.

The margin is as small as it gets – the Republican ahead 46-45.

But at this point in time, Team Trump couldn’t care less about the gap…the simple fact is that they are the ones with all the momentum as we hit the all-important phase of this campaign.

Donald Trump is out the hustling hard at the moment, on most days doing up to four campaign events in swing states across the country.

Hillary Clinton on the other hand is taking a different approach, on some days doing just one campaign event.

It’s an interesting approach, and while some may question whether she’s doing enough on the home stretch, it may also actually be quite clever.

On many days her daughter Chelsea, husband Bill and current President Barack Obama are hosting a combined five or six events between them promoting the Democrat candidate.

The thinking behind this is that both the presidential candidates are so unpopular that continuing to wheel them out only reminds voters how much they hate them.

So instead you roll out more popular public figures to sing the praises of the presidential candidates.

The simple fact of the matter in this election is that polls show voters resoundingly disapprove of both candidates.

This is not so much a popularity contest as an unpopularity contest, and for today at least, Hillary Clinton is even more unpopular than Donald Trump.