Benji Marshall has 'drawn a line in the sand' at the Tigers. What happens next is even more important
Updated . First published at
Benji Marshall starred the last time the Wests Tigers won a finals game back in 2011.
Fast-forward to 2026 and Marshall is at the helm in a completely different role that has forced one of the game's all-time greats to "draw a line in the sand" for his own sake.
The joint venture's favourite son is entering his third season as Tigers head coach and while he has been popular amongst the players, something had to change.
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Jarome Luai and Benji Marshall share a laugh. Getty
In his first year in charge, Marshall's men finished with the wooden spoon.
Last year, the Tigers clawed their way off the bottom of the ladder to finish 13th.
But for the New Zealand icon who was part of the last Tigers premiership triumph more than two decades ago, that simply isn't good enough.
"I'm big on standards and if you don't make your f---ing times consistently and you can't perform and turn up and aren't professional, you'll be f---ing out of here," Marshall was seen telling his players during a team meeting in the Wests Tigers Rising docuseries.
"It's happened, trust me - we have been through that shit and we're not doing that anymore. At the Wests Tigers now, we f---ing stand for something and if you're not prepared to follow what we stand for, guess what? There's the f---ing door."
While it came as a surprise to many to see Marshall - one of the sport's cool customers - fired up and dropping F-bombs, the reaction to the clip was mostly positive.
"If you stay the same and you don't change the things you need to change, you're gonna get the same results," he told media on Thursday.
There will be questions about how Marshall's approach differs from the narrative surrounding one of his predecessors, Michael Maguire, during his own expletive-filled tirades that were broadcast to the world in "Tales From Tiger Town" in 2021.
Michael Maguire addresses the Tigers players. Fox League
The difference is Marshall has built up tremendous rapport with players, which has been evident in social media videos and behind-the-scenes footage at Concord.
It also helps that most of the squad likely grew up idolising Marshall when he was flick passing and sidestepping his way to superstardom in the 2000s and 2010s.
But to get the Tigers back to the promised land of finals football and premiership contention, Phil Gould says it was crucial for Marshall to take a stand.
Not just to send a message to the squad, but to remind himself he needs to be "Benji the coach" and not "Benji the player" who the current squad adore.
"I would say that every year Benji has coached, he's gone home and reviewed how he's done things, his relationship with players, how they train, how they are coached and how they perform," Gould said on Wide World of Sports' Six Tackles With Gus.
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Benji Marshall addresses the Tigers playing group. Nine/Wests Tigers
"I think Benji has realised 'you know what, they need me to be firmer and hold them more accountable, I need to be a coach, I can't just be another player'. That sounds to me like Benji drawing a line in the sand for himself - not the players, for himself.
"Maybe that's a little bit over the top, but at least now he's said it's about accountability, effort areas, training and not cutting corners.
"He was a player that relied on natural ability, great skill and personal confidence to get things done and he's got players like that in his team … but as a unit, the teams who are most successful play by certain principles and structures.
"Benji can't be Benji the player to his players - he's got to be Benji the coach."
While it's all well and good to send the message with his words, Gould implored Marshall to walk the walk - even if and when times get tough.
"What that means in actions, I don't know," the legendary coach said.
"He has made those statements about times and this and that, there's the door … but if his best player doesn't make the time, what does he do then? What he can't do is make a stand like that and then backtrack on it or walk away from it, that will be the next test.
"To me, this is more about Benji saying 'this is the coach we need' and becoming the coach he has to be. That will be very interesting to follow as his career progresses.
"That's not a bad sign for me, but listening to that, it's more about Benji than the actual team and he's realised the type of coach they need and he has to provide that."
Marshall ensuring that his players know what is expected on the training paddock and come game day before a ball has been kicked is a tone-setter, but it means nothing if the Tigers start making errors, giving away penalties and losing games.
The player-turned-coach should be able to take inspiration from the 2005 premiership team and the 2010-11 squads that made their mark in the NRL finals.
While they are far from identical, there are some clear similarities between this current Tigers squad and the side that defeated the Dragons in week one of the 2011 finals.
Tim Moltzen was on the rise and around the same age as Jahream Bula is now, bringing X-factor at the back before injuries derailed his promising NRL career.
Beau Ryan was an energy setter out wide, not too dissimilar to Sunia Turuva.
Sunia Turuva celebrates scoring a try. Getty
Marshall at that stage of his career had plenty in common with Jarome Luai right now - kids who burst onto the scene with flair, before gradually maturing as playmakers.
Robbie Farah was one of the game's class hookers and Api Koroisau has taken that blueprint and modernised it to become one of the best in his era.
In the forward pack, it's easy to draw comparisons between toilers like Liam Fulton and Chris Heighington to no-nonsense guys like Alex Twal and Alex Seyfarth.
English great Gareth Ellis had taken the NRL by storm and you get the sense Kai Pearce-Paul could soon follow in his footsteps if he puts all the pieces of the puzzle together.
What that 2011 team didn't have was the sheer, raw talent of Heamasi Makasini in the backline or a front-row pairing on the rise like Terrell May and Fonua Pole.
Heamasi Makasini. NRL Imagery
Throw in Taylan May, Samuela Fainu and Adam Doueihi, who are all representative-level talent on their day, and it's easy to see why some Tigers fans are getting optimistic.
But if the 15-year finals drought is any chance of coming to an end, it's going to be about a lot more than what the teams look like on paper.
It's going to come down to standards, connection, one-percenters and hunger - the type of football that drove the Tigers squad around 2010 and 2011.
From the outside looking in, Marshall is setting his team up for a similar story of success.
Benji Marshall. Getty
Wests Tigers 2011 finals team
1. Tim Moltzen 2. Beau Ryan 3. Blake Ayshford 4. Matt Utai 5. Lote Tuqiri 6. Benji Marshall 7. Robert Lui 8. Bryce Gibbs 9. Robbie Farah 10. Keith Galloway 11. Liam Fulton 12. Gareth Ellis 13. Chris Heighington 14. Mitch Brown 15. Mark Flanagan 16. Matt Groat 17. Aaron Woods
Wests Tigers 2026 team
1. Jahream Bula 2. Sunia Turuva 3. Taylan May 4. Heamasi Makasini 5. Luke Laulilii 6. Jarome Luai 7. Adam Doueihi 8. Terrell May 9. Apisai Koroisau 10. Fonua Pole 11. Samuela Fainu 12. Kai Pearce-Paul 13. Alex Twal 14. Jock Madden 15. Sione Fainu 16. Royce Hunt 17. Alex Seyfarth