Every Norm Smith Medal winner since 2000: Bobby Hill channels football hero
2000: James Hird, Essendon
James Hird became just the second player at the time to secure the triple: Brownlow Medal, premiership and Norm Smith Medal across his career. Greg Williams was the first.
The Bombers smashed Melbourne in the grand final, completing one of the most revered seasons in history, losing only one home-and-away match.
Hird collected 29 touches, two goals, 10 inside 50s and six clearances to top off a near-perfect year.
2001: Shaun Hart, Brisbane Lions
In a history-making premiership for the newly formed Brisbane Lions, Shaun Hart took out the Norm Smith Medal, beating star-studded competition, including Nigel Lappin.
Superstar coach Leigh Matthews described Hart as the Lions' hardest-working and most selfless player.
Matthews also lauded his eagerness to be a team player and a kind person off the field.
2002: Nathan Buckley, Collingwood
Nathan Buckley became just the third player to win the Norm Smith Medal in a losing side, when Collingwood went down to Brisbane in 2002.
He joined Gary Ablett Senior (Geelong, 1989) and Maurice Rioli (Richmond, 1982) as winners from losing sides.
Buckley collected 32 disposals, eight clearances and laid five tackles.
2003: Simon Black, Brisbane Lions
Completing Brisbane's three-peat was a Norm Smith Medal for Lions champion Simon Black.
Black became the third player to win a Brownlow, premiership and Norm Smith Medal in his career, after James Hird (Essendon) and Greg Williams (Carlton).
Black collected 39 disposals, which still stands as the most in any AFL grand final, and played every second of the match.
2004: Byron Pickett, Port Adelaide
Byron Pickett and Port Adelaide stopped Brisbane from winning four premierships in a row in 2004.
Pickett was exceptional as the Power won their first flag in the AFL era, with his ability to break lines still lauded to this day.
His three game-breaking goals, 20 disposals and 11 bounces earned him the Norm Smith Medal.
2005: Chris Judd, West Coast
Chris Judd became the fourth player to win a Norm Smith Medal as part of a losing side, when his Eagles lost to the Swans in 2005.
Judd's stint at West Coast was dominant, but post-match, the Eagle was devastated despite his accolade.
"It's just something we've got to deal with. Hopefully we'll grow from it [the loss] and be better for it as a club," Judd said.
The side would go on to beat the Swans in another close clash one year later.
2006: Andrew Embley, West Coast Eagles
A year on from its premiership heartbreak, West Coast overcame Sydney to win its third premiership since its establishment in the AFL.
Andrew Embley claimed the prestigious medal with a 26-disposal, two-goal performance.
He later told Triple M radio, "There is no 'I' in 'team' but there is one in Norm Smith".
A much-loved Eagle, Embley kicked the winning goal as his side overcame the Swans by one point.
2007: Steve Johnson, Geelong
Geelong's Steve Johnson, who won the 2007 Norm Smith Medal, made a big call to assistant coach Ken Hinkley at three-quarter time of the grand final.
"Don't call me Stevie, call me Norm."
Geelong began its dominant run in 2007, smashing Port Adelaide by 119 points to win its first premiership since 1963.
Johnson's turnaround to be awarded the medal was a big one.
At the start of the year, he was arrested for public drunkenness, then suspended by the Cats until round six.
His return saw him kick four goals and collect 23 disposals in Geelong's historic grand final victory.
2008: Luke Hodge, Hawthorn
Luke Hodge's 26 disposals, nine marks and one goal lead Hawthorn to an almighty premiership win and his Norm Smith Medal.
It was a shock victory for the Hawks over the Cats, after Geelong dropped only one game in the lead-up to the grand final.
Hodge, who was 24 at the time, wasn't fazed about the individual honour.
"I more dreamed of kicking the winning goal on grand final day [than winning the Norm Smith Medal]," Hodge said.
2009: Paul Chapman, Geelong
Geelong returned to the winners list in 2009, defeating St Kilda in an all-time classic grand final.
It was goal sneak Paul Chapman who won the Norm Smith Medal, after kicking the winning goal from the famous Matthew Scarlett toe poke in the middle of the ground.
Before he was handed the gong, there was a two-way tie between Chapman and Saint Jason Gram.
Chapman won due to recording more three-votes than Gram.
He booted three goals and collected 26 touches in the victory.