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The Kardashian-Jenner brands worth keeping up with, and where to shop them

Siena Hocking

Updated May 24, 2026 - 11.59pm

9PR Kardashian Jenner brands — 9Product Reviews

The Kardashian-Jenner clan have made something of an empire. With 20 seasons of Keeping Up With the Kardashians alone, the family is a pillar in the pop culture world.

It's no surprise that they have used this status to pursue their own endeavours, too. Between them, they have wellness, beauty, fashion, and alcohol brands.

So, let's get into who has launched what business.

NOTE: Prices are accurate at the time of publishing.

k2o by Sprinter – Kylie Jenner

Kylie Jenner has now tapped into the health and wellness space with her new product, . It's a wellness drink powder brand that contains electrolytes, bioactive collagen peptides and hyaluronic acid to support skin moisture and hydration. Flavours include peach, strawberry lychee, and watermelon lime, and .

Kylie Cosmetics – Kylie Jenner

Kylie also has a beauty brand aptly named Kylie Cosmetics, founded in 2015. The brand was initially famous for its iconic, trendsetting Lip Kits, and now it has expanded its product line to span makeup, skincare, and fragrances.

Kylie Cosmetics Skin Tint Blurring Elixir

$54 | Shop here

Kylie Cosmetics Lip Butter

$34 | Shop here

Kylie Cosmetics Hybrid Blush

$35 | Shop now

Skims – Kim Kardashian

Kim Kardashian founded the underwear, loungewear and shapewear brand, Skims. It features a range of everyday basics designed to shape, smooth, and flatter a wide range of body shapes.

NikeSkims is an activewear arm of the brand that blends Nike's technical design with Skims' knowledge of the female form. The collection includes a range of bodysuits, leggings, bras, and more.

Skims Fits Everybody T-Shirt Bra

$119 | Buy here

Skims Cotton Jersey Long Sleeve Shirt

$129 | Shop here

Skims Cotton Jersey T-Shirt

$99.95 | Shop here

NikeSkims Matte Women's Micro-Scoop Bra

$48 | Buy here

NikeSkims Matte Women's High-Waisted Slim Flared Leggings

$128 | Shop here

Good American - Khloé Kardashian

Good American is an inclusive fashion and lifestyle brand co-founded by Khloé Kardashian and Emma Grede in 2016. It is popular for its size-inclusive denim that has since expanded into ready-to-wear, swimwear, and activewear, too.

Good American Good Skate Jean

$229 | Shop here

Good American Good Waist Palazzo Jeans

$349 | Shop now

Good American Soft Tech Good Classic Bootcut Jeans

$389 | Buy here

Good American Good Legs Flare Jeans

$299 | Shop here

Lemme – Kourtney Kardashian

Kourtney Kardashian's brand, Lemme, is a women's health and wellness brand that launched in September 2022. The brand specialises in gummies, capsules, and tinctures designed to help support sleep, women's health, and wellness.

Lemme Glow Hair, Skin & Nails Gummies

$45.43 | Shop here

Lemme Debloat Daily Digestive Probiotic Gummies

$45.29 | Buy here

Lemme Chill De-Stress Gummies

$45.43 | Buy here

818 Tequila - Kendall Jenner

Kendall Jenner founded the award-winning tequila brand, 818 Tequila, which is named after the telephone area code for Calabasas, California. The tequila is crafted from 100 per cent Blue Weber agave grown in Jalisco, Mexico. It is known for its sweet and smooth profile with a touch of vanilla.