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Six celebrity beauty brands worth investing in

Siena Hocking

Updated May 22, 2026 - 7.02am

The best celeb-owned brands you should know about. Rhode

It seems that almost every celebrity is developing their own brand – whether that be beauty, alcohol, or otherwise. While it can feel like a saturated industry at times, some brands are truly worth sticking around for.

We've rounded up our top six favourites, as well as a few of the brand's best-selling products.

NOTE: Prices are accurate at time of publishing.

k2o by Sprinter by Kylie Jenner

9PR celebrity beauty brands worth investing in — 9Product Reviews

Kylie Jenner has officially entered the wellness space with the launch of k2o by Sprinter, a brand-new drink mix range designed to help support the skin's hydration and elasticity.

The range is packed with electrolytes, hyaluronic acid, collagen peptides, and is flavoured with natural flavourings and is available to buy in Australia through iHerb – finally, no need to shop overseas to give it a go.

Fenty Beauty by Rihanna

9PR celebrity beauty brands Fenty Rihanna — 9Product Reviews

Fenty is a brand founded by artist Rihanna, and houses three arms: Fenty Beauty, Fenty Skin, and Fenty Hair. Fenty. Lauded as "Beauty for All", it revolutionised the industry by centring inclusivity and self-expression with its wide-ranging shades for a range of skin tones.

Fenty Skin is a clinical skincare range that focuses on treating, smoothing and tightening the look of pores. Fenty Hair knows that switching up your styles can take its toll on your hair health. It's a line that prioritises strengthening and repair.

Fenty Beauty Match Stix Matte Contour Skinstick

$50 | Sephora

A matte, buildable, lightweight, and long-wear contour stick for all shades and skin tones.

Fenty Beauty Gloss Bomb Universal Lip Luminizer

$38 | Sephora

A lick of Gloss Bomb is promised to deliver on thicker and fuller lips. Its non-sticky formula gives a long-lasting shine that suits every skin tone.

Fenty Beauty Eaze Drop Blurring Skin Tint Foundation

$56 | Sephora

This flexible skin tint is designed to give a flawless no-makeup makeup look. Its lightweight formula evens out and mattifies uneven skin tones. The QuickBlur technology aids the product to stay smooth in texture despite humidity, sweat and any transfer.

Rare Beauty by Selena Gomez

9PR celebrity beauty brands Rare Beauty Selena Gomez — 9Product Reviews

Rare Beauty was founded by singer Selena Gomez, whose ambition is to break down unrealistic standards of perfection. The brand urges people to lean into their authentic selves and showcase their true uniqueness.

The brand champions inclusivity and believing in the beauty of everyone's imperfections.

Rare Beauty Warm Wishes Effortless Bronzer Stick

$53 | Sephora

The Rare Beauty liquid-like cream bronzer gives a freshly sun-kissed glow to the skin. It's blendable, buildable, weightless, and water-resistant, helping to sculpt the face and avoid creasing and caking.

Rare Beauty Soft Pinch Tinted Lip Oil

$43 | Sephora

Give your lips a juicy, colourful pop with this lip oil.

Rare Beauty Soft Pinch Liquid Blush

$45 | Sephora

This blush adds a stunning pop of colour with just one dot. Available in matte and dewy finishes, there's the option to choose two different looks.

Haus Labs by Lady Gaga

9PR celebrity beauty brands Labs Haus Lady Gaga — 9Product Reviews

Launched by Lady Gaga under the promise of "The Future is Beautiful", Haus Labs is a vegan and cruelty-free cosmetics brand with a mission of spreading kindness, bravery and creativity. This collection is made up of clean and innovative makeup and is created for everyone at every application level, and all shapes, sizes, colours, ages and genders.

Haus Labs Triclone Skin Tech Foundation

$85 | Sephora

This foundation from Haus Labs offers medium coverage and is specially formulated to avoid clogging pores and thus breakouts (non-comedogenic). It's made with over 20 skincare ingredients to deliver a comfortable look that is suitable for sensitive and acne-prone skin in particular.

Haus Labs Triclone Skin Tech Concealer

9PR celebrity beauty brands Lab Haus Lady Gaga — 9Product Reviews

$53 | Sephora

Not only does this concealer hide troublesome areas, but its high-tech, skin-loving formula also helps visibly blur, brighten and de-puff the under eyes after just two weeks of daily use.

Haus Labs Color Fuse Glassy Blush Balm Stick

$59 | Sephora

This is summer in a stick, with the added benefit of some deep hydration.

Rhode by Hailey Bieber

9PR celebrity beauty brands Rhode Hailey Bieber — 9Product Reviews

No one is doing simple skincare like Hailey Bieber's Rhode. Dedicated to science, formulation and developing products that really work, the brand has created a line of popular go-to essentials. Say hello to deeply hydrated skin.

Rhode glazing milk

$55 | Rhode

If you're wondering where Hailey Bieber gets her stunningly dewy skin from, then this is your answer. The glazing milk is nutrient-rich with a smooth, milky texture that leaves skin feeling hydrated and glowy with a healthy skin barrier.

Rhode peptide lip treatment

$35 | Rhode

Speaking of hydration, this peptide lip treatment replenishes the skin for a glossy finish. Buy the lip phone case to always keep your gloss close by.