The $69 ‘game changer’ Anne Hathaway uses every day, twice a day, during her pregnancy
Updated
Anne Hathaway and bump at the premiere of The End of Oak Street. Getty
When celebrities fall pregnant, you can expect that they’d be using high-end lotions and potions to help maintain their soft, supple skin.
They’d also be getting regular massages, enjoying private prenatal Pilates sessions and having their food prepped for them by their personal chef (no stressing about whether the cheese is pasteurised for them) – pregnancy looks very different for the rich and famous.
But when a celebrity shares a product they love and use multiple times a day, and it’s well within reach, and budget, we are all ears.
A very pregnant Anne Hathaway revealed the secrets to keeping her bump smooth. Speaking to Allure on the press tour for her latest movie, Verity, alongside co-star Dakota Johnson, Hathaway shared that for her third pregnancy, she has a three-step bump routine.
While she wasn’t as forthcoming with all the details, she did mention that one product she considers a “game-changer” is Pure Mama’s Belly and Body Oil.
Pure Mama’s Belly and Body Oil, $6
Pure Mama belly oil Pure Mama
The interview made headlines among the mums and came as a complete surprise to Pure Mama founder Lara Henderson.
“We had no idea Anne had received our product, let alone that she was using it. I grew up watching her, so hearing her call something we created a ‘game changer’ was completely surreal,” Henderson said.
“As a founder, you pour years into creating products you hope will make a real difference for women. To discover ours had become part of her pregnancy routine, and something she chose to share herself, is a moment I’ll always remember,” Henderson continued.
Hathaway shared a sweet moment with her co-star, Dakota Johnson, on the Verity red carpet. Photo by Dimitrios Kambouris/Getty Images
Belly and Body Oil sales have jumped 650 per cent since Hathaway mentioned the New Zealand-made product.
Pure Mama’s Belly and Body Oil is formulated with natural and organic ingredients to reduce the appearance of stretch marks and help improve skin hydration and elasticity as the body changes through pregnancy. It comes with clinically backed results and is dermatologically tested.
When used as recommended – every day, twice a day – 100 per cent of women saw an improvement in overall skin texture and smoothness in 30 days, according to an independent clinical consumer trial.
The Pure Mama range doesn’t end with the Belly and Body Oil.
Shop more pregnancy products:
Belly Hydration Mask, $24
Magnesium Body Rub, $65
Body Scrub, $45
Exfoliating Mitt, $9